How powerful is video online? It’s going to be another year where video tops the to-do lists of most marketeers. The stats back this up. Recent surveys show that 60& of visitors to a website will watch a video than read text. So no wonder Youtube is now considered the second largest search engine. Your website is 50 times more likely to appear on the top pages of a search […]
What is the Circular Economy Vebu caught up with some of the key speakers at the Transform Conference where we heard The Clearing‘s Nick Liddell discussing the circular economy. The idea of the circular economy revolves around the premise of zero wastage from producing goods in the world today. Image if we could recycle 100% of the materials used in any given goods. The economics behind this make for very sound reading. […]
We like a Good Story When someone watches a film or reads a story they are more likely to engage with that story if they can empathise with the key characters involved. A product video is going to have a greater chance of increasing sales if the customer can clearly see how that product is going to benefit them, not just how the product works. If it’s an IT product […]
What are the benefits to the creative service agency in this freelance world? Brian Rashid wrote this year in Forbes that by 2020 50% of the US workforce will be working in some sort of freelance capacity. Once seen as the slacker way of life, the freelancer is now perceived as the person who is taking control of their life. Whether it’s setting up a new business or […]
The last five years has really seen a big change in the way video production is commissioned and the work-flow of the project itself. Hot-desking and the role of the freelancer is now part of mainstream agency life. Recent studies suggest that in the not too distant future half of the working population will be working freelance. Creating a great client experience In video production we’ve also responded to these […]
As a video production company, we know that our clients need to get full value from their digital investment, which is why we’re producing practical guides to success with digital content as part of our commitment to helping every client maximise return on video marketing.
A successful store is made up of a variety of content and could include written text descriptions, images, blog entries, reviews and increasingly, videos. Research has shown that using videos in your ecommerce store can radically improve your conversion rate and generate more sales. In fact, one study revealed that customers were more than 60% more likely to buy your product after viewing a video of it.
This is the video generation. From the fuzzy filming of crazy antics seen through car windows to impromptu captures of flash mobs, mobile phones have made video the most shared technology in the world. As a result, failing to film your company event professionally is likely to result in a very different kind of film – the selfie generation’s version of your carefully crafted corporate occasion.
We all know that animation sells breakfast cereals and enthralls pre-school kids (and otherwise moody teenagers!) but one of the fastest growing uses of animation is in the business world.
“Video killed the radio star” – or so the Buggles sang. And it’s true. Video has killed not just radio stars but also many forms of marketing. Text was overtaken by text and image: cartoons, glossy photos and striking art and text and image has been almost nullified by video.
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