Monthly Archives: March 2015
Simple but effective website videos

Simple but effective website videos

On a scale of one to 10, with one being the most cost effective, the simplest video to produce is just you talking to camera.

The advantages are you have complete control over the content as who knows your company better than you? It also gives your website a real identity. However, make sure you know what you want to say before to start – nothing puts the viewer off than a stream of consciousness! Also, and this applies even if you are a man, don’t be afraid to use a little make up. Being in front of the camera with a light trained on you can lead to perspiration. History reminds us of the clever use of make up with a powdered John F Kennedy winning the famous TV debate over a sweaty Richard Nixon.

Another simple to produce video can be tutorials, where you (or one of your colleagues) demonstrate your product. Of course, if you are manufacturing giant fencing panels, it may not be quite so easy! However, if your product is relatively small, it’s a good way of showcasing what you do. Make sure though that you are thorough and use common sense – you don’t want to inadvertently make a spoof ‘how-to’ video like the ones created for motoring company Halfords on the TV channel Dave!

Asking your customers to tell the world how pleased they were with your services or your products on video is also easy. You don’t have quite as much control as if it was you doing the talking, but you can agree the content beforehand. Choose your customer carefully though, as the viewer will see them as a reflection on you.

If you have a fantastic PowerPoint presentation that you have spent time and money creating, you can use a technique called Screen Capture to make a video with a voice over. However, be warned. As we all know through bitter experience, ‘PowerPoint’ and ‘fantastic’ rarely appear in the same sentence. Be ruthless in the selection of slides and how much content is on each one. As with all video, less is more.

Finally, for a little more money, an animated video can really add value to your website. We’ve all seen them – we watch as the hand draws cartoon-like representations of what the narrator is saying. They can be a really fun way of getting the message across and can add a little humor to what might be a staid subject.

The changing face of video production

The changing face of video production

Think back to when Michael Jackson was still dancing in graveyards and Madonna was giving it some in fishnet tights. Then, a camera crew needed two vehicles. The camera and kit was big, cumbersome and expensive, and the unions insisted upon a four-man crew, plus producer, plus assistant and runner.

Although the video production industry had already moved on from film to tape, the footage had to be edited in real time and the machines to do that were not portable, which meant a trip back to base, and engaging the services of an editor. All took time and racked up the cost.

Fast forward to now, and although nothing much has changed for Madonna, the way a video is produced is beyond recognition.

Back in the 80’s, when Apple Macs and IBM PCs were big, shiny and new, the seeds of the change were being sowed. Technology in the last three decades has improved so rapidly that everyone is now a film maker – we all have smart phones that shoot video and apps that enable us to edit are available at a mere £1.49.

But while everyone has the means to be a filmmaker, not everyone can be a filmmaker. Just because the cost of equipment tore down the barriers to entry, it doesn’t mean we should join in. In the same way self-publishing has led a plethora of bad books clogging up the internet, the price and availability of creative tools has led to a lot of exceptionally dreadful video content.

This is where Vebu comes in. The advantages of cheap technology means there is a huge amount of creative people out there. Vebu has access to these wonderful people – and can match your needs to their skills. Just as we know Michael Bay’s strengths lie in producing big budget blockbusters and we wouldn’t dream of asking him to work on a grainy film noir, we know the strong points of everyone we work with and make sure you get exactly what you need – whether it’s someone who works fast, exceptionally creative or very solid and cost effective.

We believe that budget should not prevent you from the chance to work with some exceptionally creative people. Vebu’s mission, to paraphrase a well-known coffee chain, is to make the world a better place, one video at a time.

vebu – recommending the best production people for your project and budget.