7 Questions To Help You Write The Perfect Video Production Brief
If you have come to the conclusion that hiring a production company is the best way to create a great corporate video, you should be able to communicate your intentions with clarity to help them understand your needs and your specific requirements. You have to “sell” them your concept or your creative idea to ignite their passion for it and their desire to turn your project into a success.
Here are a few examples of corporate videos and their possible formats.
Based on my personal work experience, here are a few of the most important questions that will help you communicate all key elements in your corporate video brief:
1. What is the goal of your video?
You must tell the production company what purpose you need this video for. Do you want to use it in a launch campaign or to support some marketing activities? Do you need your video to solve a particular problem? What are the core messages your video should communicate to the viewer? By helping the production team to understand the context, you make their work easier.
If you intend to use your video online, like many other companies do, then you have to set specific and measurable online marketing goals. Do you need this video to help create awareness for your brand? Do you want to use it to attract organic search traffic and high authority links from other websites? Maybe you need this video to increase conversions by building trust for your brand. Either way, you’ll need to find the right approach to video production and marketing to serve your purpose.
2. Who are the people in your target audience and how are they going to see your video?
Who do you want to see your video? How much do they already know about your company? Inform the production company on the distribution channels you intend to use. Will you use this video for training or conferences? Or are you thinking to upload it online? Perhaps you want to use it on TV.
3. What kind of content do you want in your video?
Your ideas on what to include in your video can help. Furthermore, you should inform the production company on things and features you can supply yourself. You may already have some shooting locations in mind, or perhaps you may have hired a well-known actor to help you with the voice over. If you already have some footage that you would want to include, mention it in your brief.
4. Do you have a preference in regard to the narrative style?
How would you prefer your video to be narrated? Would you like talking heads, voice over, or text titles? It would be good to make up your mind about this before the production starts, as different choices give different feels to a video. If you don’t have any idea about what to choose, the video production company can explain you all pros and cons of each option.
5. Do you have a particular style in mind?
Do you want a documentary-style video? What kind of video would you like? If you can show the team some examples of videos using the same style as your desired one, it would help the team gain a better understanding of your intention.
6. What are your budget limits?
You must have at least a rough idea about how much you’re willing to spend. Video production costs fall within a rather wide range, so you need to communicate to the production company what you can afford.
7. By when do you need your video to be ready?
As obvious as this may be, you have to specify a deadline right off the bat. Furthermore, how would you like to receive the final product? Maybe you want a specific number of DVDs with start up menus, or maybe you only want a high definition file to upload it online.
We also asked some video production teams what would they love to see in the briefs they receive from their clients. Here are some of their wishes:
Show some flexibility – If you outsource the creation of your video to a production company, allow them to be creative. If you want them to follow your instructions step by step, you might as well hire only a camera operator and someone to edit your video and coordinate the project yourself.
Be realistic – Big ideas might call for big budgets. If all that you can afford is to shoot footage with a smartphone, don’t expect a cinematic masterpiece.
Communicate – Write your brief in simple and clear terms. Keep in touch with the production team at all times and make yourself available to them, should they need to ask you anything.
Vebu hope these tips will help you write an excellent brief.