YouTube is a crucial platform to help build your brand! According to a report from Google and Pixability, Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes. With video marketing being on the rise, as a business, it is important to utilise YouTube as a medium of engagement and promotion. However, there are certain ideas and factors you should consider to optimise your business YouTube […]
An explainer video drives sales The explainer video really comes into it’s own in an age where customers want to know what you do but they want to know this quickly. Will your product solve a problem, more their company profitable or help their customer service flow more smoothly? An explainer video explains many facts in 60 seconds. This was your problem. Here’s our solution. Here’s where you buy it. […]
It’s 50% visual and 50% sound design So said George Lucas and he seems to know what he’s doing with sound design And Vebu contributors Gulliver Moore and Olli Club were keen to shown the importance of design for their promo for Audio Networks I think I must have been the last person to realise that great sound design can really lift a production. I’m going to put my hand […]
Voice-over artists really are the cherry on the cake It’s amazing how many times I’ve watched a half decent animation or explainer video and thought; this is well written and the animation flows quite nicely, but why have they got the marketing assistant to be the voice-over artist or it’s the Head of Sales who I can imagine when pitching to an audience is quite engaging but doesn’t quite […]
How powerful is video online? It’s going to be another year where video tops the to-do lists of most marketeers. The stats back this up. Recent surveys show that 60& of visitors to a website will watch a video than read text. So no wonder Youtube is now considered the second largest search engine. Your website is 50 times more likely to appear on the top pages of a search […]
What is the Circular Economy Vebu caught up with some of the key speakers at the Transform Conference where we heard The Clearing‘s Nick Liddell discussing the circular economy. The idea of the circular economy revolves around the premise of zero wastage from producing goods in the world today. Image if we could recycle 100% of the materials used in any given goods. The economics behind this make for very sound reading. […]
We like a Good Story When someone watches a film or reads a story they are more likely to engage with that story if they can empathise with the key characters involved. A product video is going to have a greater chance of increasing sales if the customer can clearly see how that product is going to benefit them, not just how the product works. If it’s an IT product […]
What are the benefits to the creative service agency in this freelance world? Brian Rashid wrote this year in Forbes that by 2020 50% of the US workforce will be working in some sort of freelance capacity. Once seen as the slacker way of life, the freelancer is now perceived as the person who is taking control of their life. Whether it’s setting up a new business or […]
The last five years has really seen a big change in the way video production is commissioned and the work-flow of the project itself. Hot-desking and the role of the freelancer is now part of mainstream agency life. Recent studies suggest that in the not too distant future half of the working population will be working freelance. Creating a great client experience In video production we’ve also responded to these […]
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