by Matt Gardner | Apr 26, 2023
Yes it does. 500 million people watch Instagram stories, or these 90% follow at least one business account. You may not catch people in the workplace but you definitely will outside the workplace. People like to see B2B content that reflects how they would normally...
by Matt Gardner | Apr 26, 2023
If you’re B2B then Linkedin, if you’re B2C, Facebook is good for the older generation, anyone 30 or below watches Instagram, teens watch TikTok. Matt GardnerMatt Gardner started his career in radio news and progressed to working as a general news reporter...
by Matt Gardner | Apr 26, 2023
Every piece of video content needs a “hook” – think about how you are going to get some-one’s attention. Stage 2 is – what is the problem and how are you solving it? think about whether your content is worth sharing. If not, why are you...
by Matt Gardner | Apr 26, 2023
Many people now watch content with the sound off – so subtitles are important. Matt GardnerMatt Gardner started his career in radio news and progressed to working as a general news reporter for the likes of BBC News, ITN and Eurosport. Over the last 20 years, he...
by Matt Gardner | Apr 26, 2023
Each site has its own recommended times. Linkedin – 30 seconds Youtube – 2 minutes unless you are monetising – then it’s over 10 mins Twitter – 44 seconds is the maximum allowed on the platform TikTok – 7-15 seconds Facebook –...
