Category: Animation
How To Choose The Best Animated Video Production Technique

You would like to create an animated explainer video but aren’t sure which animation technique that you should use. You, of course, don’t want just any old technique, but you want to have the best one available. However, there is just one problem. There isn’t a singular animation technique that works the best for every application.

Every animation technique will have its own pros and cons. Which is the best animated technique to use will be dictated by your plans for your video, the intended audience and your unique goals. Lets get started by understanding the various animation styles that are available, including stop-motion, whiteboard animation, 3D animation, and 2D animation.

Stop motion animation

stop motion animation

This type of video gets plenty of viral play f animated vie. However, they are also difficult and time-consuming to produce. When it comes to stop motion, the basic technique is pointing the camera at a clay figure, puppet, or another object in the scene. Once you have taken a photo, then you can make slight changes to your scene. For instance, you move a puppet’s arm a couple of centimetres. You then take another picture. Once you put your pictures together in sequence, it gives an impression of an animated object.

This is the most effective style when a animated video company finds a way to integrate their products into their animation. Also, there are ways that stop motion may be combined with 3D or 2D animation, or live video even, which creates a hybrid style. That may be an effective way of integrating a real-life product within the virtual world.

Quite often stop motion animation is beautiful. However, it is time-consuming as well. Slight errors may result in entire scenes having to be reshot.

Not surprisingly, when it comes to stop motion, timelines are long and budgets are high. For a majority of companies, the cost is not worth the benefits. However, there are exceptions. For example, if you are able to integrate a product of yours into animation, or to make a major investment into your brand image, then the best animation technique to use for your video may be stop motion.

Whiteboard Animation

Pros: Explains complex concepts easily; classic style

Cons: limited branding opportunities; may be viewed as old-fashioned

white board animation London

Over 10 years ago, whiteboard animation first broke out and was pioneered by RSA, a nonprofit organisation. Although other groups had filmed an individual standing in front of the whiteboard, the first organisation to fully animate the experience was RSA. They found those videos to be fairly affordable and easy to be understood by viewers.

There are a few different techniques used to create whiteboard animation. One way is to draw your image by hand. Then the camera is sped up in After Effects so that the drawing is synced with the voiceover. A different technique is creating the drawing digitally, the arm is shot over the green screen, and then the elements are composited together. The first technique frequently has an authentic, charming feel. The second technique is more versatile when it comes to making changes and frequently has a more professional and polished appearance.

Viewers have a tendency to view whiteboard animation as being classic instead of contemporary. Whiteboard video can be updated by layering the whiteboard images in order for a dimensional effect to be created or incorporate pops of color as well as other basic branding elements. But if you would like very strong branding, another type of animation may be better options.

Whiteboard animation isn’t the best animation technique for all brands. For example, high-tech brads may want to avoid it if they would like to project a high-tech feeling. Also, if you would like your video to have strong branding, then whiteboard probably isn’t the best choice. The classic stripped-down feeling, on the other hand, makes it ideal for illustrating complex concepts or workflows.

2D Animation

Pros: Good value for your money; broad range of tones and styles

Cons: In order to be effective you need to match your brand’s voice

2d animation production

When most people think about animation, 2D animation is the type they think of. Although a majority of individuals grew up viewing animation, it still goes well beyond what we all watched as Saturday morning cartoons. The flexible technique may be adjusted in order to achieve various tones and effects.

William Gadea, Founder and Creative Director of IdeaRocket, classifies 3D animation into three main styles: iconic, editorial, and popular.

  • Iconic style – not a lot of facial features, simplified geometric shapes, contemporary and modern.
  • Editorial style – scenes and figures are more realistic, a bit more buttoned up. Like the New Yorker Magazine.
  • Popular style – comic book feeling. The animation is colorful and fun. Exaggerated proportions on characters. Like Bugs Bunny.

Select from those styles that are based on the way they fit in with your brand’s style and voice. For example, a financial service company’s branding might align much better with the editorial or iconic style instead of the popular style. When you partner with a video production company such as Vebu, they will be able to help you select the style that matches your brand the best.

2D animation is a very versatile technique. From cutting edge, heart-warming, contemporary to classic, 2D animation provides the broadest range of styles. A majority of brands may find one that matches the best with their brand persona. Also, many individuals grew up watching cartoons on TV, they are frequently happy to engage with stories that are in 2D animation. The technique is able to create effective emotional resonance which strikes a chord with numerous viewers. It isn’t an inexpensive technique, but a majority of brands find it well worth the money.

3D Animation

Pros: Illustrates physicality, ultra-modern, and high-tech looking

Cons: Can be expensive, human figures may be challenging

One of the advantages of 3D, which is also referred to as CGI, is that it describes the physicality or shape of a place or product very well. 3D animation has objects and depth in the scene that exist within realistic relation with one another. If the look and shape of something are important, 3D frequently a good option. With careful shading and lighting, 3D animation becomes closer to real-life compared to other techniques. Around 75% of Ikea’s catalog is CGI, and at times is hard to tell the difference.

What is difficult to do in 3D realistically is human figures and faces. High-quality 3D has a problem called uncanny valley. Since the human figure and face are complex, and individuals instinctively try reading body language and facial expressions. Whenever characters are hyper-realistic, they are seen by a human eye as real, but it is signaled by the brain that something is a bit off. Watching that type of animation may actually make the viewer uncomfortable. Instead of approachable, characters appear to be creepy.

Although 3D animation may look really good, creating the mechanism in order to animate characters, which is called rig, and then animating it, may be expensive and time-intensive. When there are not any human characters, 3D animation is usually the best animation technique, or whenever human characters are very stylized so that they avoid the uncanny valley problem. 3D animated medical illustrations, for example, can really look spectacular. For companies that are attempting to project an advanced or high-tech image, then the job can be done very well by 3D animated motion graphs.

How to choose the best animation technique for you

When it comes to selecting an animation technique, it should not be an arbitrary choice. Instead, it should be based on your goals, timeline, budget, how you are planning on using the video, and other considerations. The most important thing is to choose the animation technique that fits your needs the best. is a creative service agency covering video production, Animation, Branding and SEO

Choosing a Video Animation Production Agency

What should you think about when choosing an animation agency?

You’ve only got to type in animation agency into Google before you get bombarded with pages of options.

Here’s why we think you should use Vebu.

We are storytellers at heart

It’s important that you engage your audience. Let’s give this story a bit of emotion whilst weaving your own company story into the picture.

We’ve also been producing motion graphics videos for a wide variety of businesses. Whether it’s pharmaceuticals, Fintech, education or banking, we’ve had a go at telling their tale.

We understand how to take our clients through the production process so they feel comfortable with us and how we are telling their story.

We have a well-developed video production process.

Before we put pen to paper and write a script, it’s important we get to know our clients business, their product or service, what key messages they are trying to get across and who their target audience is.

Writing the script

video animation script

We create a Message House of opinions, but for a short 90-second explainer video or promotional film there has to be one over-riding theme.

What one sentiment do you want to leave your customers with having watched this video production?

It’s this one key message that will guide the copywriter through the process of writing the script.

Once the script is signed off we can produce a storyboard. It’s important that at every stage of the video production process is signed off. Each stage becomes progressively more expensive to complete so you want to avoid making changes to the script at a later stage, especially during the production stage, because it becomes comparatively more expensive to make these changes at a late stage of the video production process.

Creating an Animation Storyboard

The storyboard is a simple visual representation of how key scenes look in relation to the script.

During the script writing process we will start showing you some visual ideas taken from key areas of the script.

This gives you the chance to get involved and provide some feedback.

If you like what you are seeing, we will progress to completing the storyboard

As a client looking at a storyboard you should feel confident that we have thoroughly explained how this animation will look and feel when we present the final edit to you.

During the storyboard stage we will also discuss the sound design, music bed and voice-over artist.

It’s also important for us that our customers are completely happy with what they are seeing because invariably we are working to a fixed cost. If the client makes changes having seen the edit then successive rounds of changes eat into our profits.

Once the storyboard is signed off we can progress into the production itself

Animation Production Process

Once the storyboard is complete we start the build itself. The motion graphics designer will use the assets they have created from the storyboard.

The most popular professional standard motion graphics software is After Effects created by Adobe.

It’s within this bit of software that the motion graphics designer brings the story to life.

We will record the voice-over artist in a professional voice-over studio or many voice-over artists have their own studios at home – a small booth in a side room usually.

It’s amazing how many times I’ve seen a perfectly decent animation ruined because a company hasn’t used a professional voice-over artist. Why spend £5,000 and then scrimp on paying a professional £400 to voice it up for you? Madness.

Sound Design

Sound design in the animation process is not to be underestimated. This isn’t the music bed but lovely sound effects as text or icons animate on to the screen.

If your motion graphics company hasn’t mentioned it, make sure you do. Sound design can really lift a 2d animation


It’s important that you get your animation company to deliver your promotional video in various formats.

It’s also common practice for you to have an uncompressed version of the edit. By this I mean, a very large file that hasn’t been encoded.

This means that in the future, whenever you want to encode this animation yourselves, you always have the best possible resolution to do this from.

Vebu always archives all of its jobs so for us to provide this service to our clients in the future is not a problem.

You need to make sure your 3D animation studio is also doing this as well.

Marketing your promotional video

You have a promotional video, but who’s going to see it?

A significant chunk of the budget you have set aside for video production should be for marketing the video. How are you going to get this great content in front of the right people?

Getting the right people to watch your video content requires a long-term marketing plan. Just sticking it up on YouTube and hoping for the best isn’t going to work. Even correctly tagging, subtitling and correctly labeling video content has a limited effect.

Video’s that have gone ballistic online have done so because of the following things;

1.A famous person has been paid a lot of money to promote it

2.It’s gone viral. Which is very unlikely for your video

There is another way, and it’s very effective. More of that in a moment.

Companies that claim that they can promote your video to thousands of potential clients around the world, unless one of the above has happened, are talking nonsense.

They will claim many people have watched it because they’ve posted your content to untrustworthy sites that may or may have not been seen by a robot whilst your content gets played against some completely inappropriate content.

Here’s what we do. It takes time.

Start small. Over a period of time build up a marketing list of appropriate people to promote your content to.

Rather than hope for millions hope for hundreds, but hundreds of the right people.

Build your database up monthly. Post-beneficial content that your clients will genuinely find interesting. This maybe written content in blog posts that compliments your video content.

Slowly but surely you will grow a loyal base of customers, who at some point when looking for your service, will turn to you.

Your video marketing strategy has to sit within your overall marketing strategy.

Think about content that will benefit your customers, align it with your overall marketing strategy and you will start producing video content that has a discernable effect on sales.

A great example of a video content strategy that drives sales

Big disclaimer – this isn’t a client of ours but we love what they are doing.

This is a great example of video content – which we didn’t produce (!) that is part of a video marketing strategy. Focusrite are a very successful UK company that makes pre-amps for the music industry.

They are developed a great following with up and coming young artists.

One of the ways they have developed this following is filming many different artists with an array of stories using Focusrite equipment.

The video content is very engaging. It shows the equipment being used. There’s no stronger compliment than a customer you respect saying great things about your business.


(video link)

If you need any help creating a video or animation marketing strategy when please get in touch with us at Vebu at

Saying more with animation

Animated Video Production

We all know that animation sells breakfast cereals and enthralls pre-school kids (and otherwise moody teenagers!) but one of the fastest growing uses of animation is in the business world. Corporate videos including animation are used by some of the world’s top businesses, but because they are professionally produced, with seamless transitions from video to animation and back, we often fail to spot them at all.

Why are major companies using business animations?

First let’s take a quick roll call of those who are: Dyson and Bosch both rely on animation, Virgin are using in increasingly across their brand identities and pharmaceuticals giant Glaxo Smith Klein has settled firmly on animation as its major route to explaining new drugs to the marketplace.

Producing animation content

You’ve got 60 seconds to sell

It’s so much easier to demonstrate the benefits of your product or service in animated form because you can control every second of the material and use professional video production techniques to make each word and image count. This saves you money as well as condensing your key points to make great marketing material.

Animation is global

Whilst face to camera videos are obviously personal, they limit identification. Companies agonise over whether to hire a male or female presenter, how to select the person who best represents the target market’s age, cultural identity or preferences, and then panic about over-identification of brand with individual. Animation removes all this – voiceover can be done in many languages or none and global concepts can be expressed without worrying whether the audience identifies with the presenter.

One important sub-point; there’s less need to worry about whether your brand is identified with a particular CEO or the actor who represents you on video. By combining animation and video, businesses can harness loyalty to the animated concept rather than to any personality involved.

To be understood, be animated

If you have an unusual or complex business, or a demanding service offering, animation allows you to express very specific ideas for a much smaller budget than you could ever do otherwise. Because difficult concepts can be broken down and expressed in easily understood fashion, and because you can use a little humour to make your animation appealing, you’ll get your idea over much more quickly, and clearly with animation.

Be remembered for the right reasons

Animations help people remember you better. This is because people who view video or animation tend to retain a lot more information – up to 56% more! The whole brain is involved in viewing animated images or video, whilst words and static images only engage the left-hand side of the brain. This means that your message is impressed into people much more clearly, and their right-side emotions are much easier to reach, using animation.

Animation is healthy

One of the main ways that the major multinationals are using animation is training. For all the reasons listed above, Producing animated video is the ideal route to getting employees to understand policies, health and safety issues and even the company annual report! This helps keep the world’s biggest companies healthy, safe and out-performing others – so isn’t it time you got animation working for you too? Get in touch at for more insights into video production in London