Category: category Video Production
The Power of Video Content

How powerful is video online?

It’s going to be another year where video tops the to-do lists of most marketeers. The stats back this up.

Recent surveys show that 60& of visitors to a website will watch a video than read text. So no wonder Youtube is now considered the second largest search engine.

Your website is 50 times more likely to appear on the top pages of a search engine if it contains video.

When learning about a company 80% of those surveyed said they expect to see a video to help them trust that company.

If you need any help with putting together your businesses own video strategy then get in touch with us at matt@vebu.co.uk or call 02081332995


The Circular Economy & Branding – Notes from a Speech by Nick Liddell

What is the Circular Economy

Vebu caught up with some of the key speakers at the Transform Conference where we heard The Clearing‘s Nick Liddell discussing the circular economy.

The idea of the circular economy revolves around the premise of zero wastage from producing goods in the world today. Image if we could recycle 100% of the materials used in any given goods.

The economics behind this make for very sound reading. We live in a linear world where we are consuming ever more goods; production needs to increase, and we are running out of the raw materials needed to keep up. The traditional manufacturing processes are struggling to extract profit because we all want these goods ever more cheaply. While, even in poorer countries, wages are slowly rising, the rate of consumption of goods is rising even faster still.

The circular economy revolves around the principle of total recycling, looked at from an economical perspective.

Let’s go over some of the key points from Nick Liddell’s talk:

How do we implement the principles behind the circular economy? 

There are now many ways in which we can make better use of the raw materials we have at hand.

First off, we can design out the waste – that is, looking at what would otherwise be considered waste in a new way, giving it new life.  Reuse, repair or refurbish. Furniture reuse is an obvious one here.

Cascading of resources is also becoming mainstream. That is, using the by-products of production to make other products. Marmite has been around for decades, the base product of this delightful spread coming from the brewing of beer. We are now able to produce jet fuel as a bi-product of the steel industry.

Modular design is another great way of making efficient use of resources. Modular design means that when one part of an item needs replacing it can be detached and replaced whilst leaving the rest intact.

Changing sense of ownership

Nick finished his talk with a word on the changing sense of ownership. Do we still need to own anything? We’ve seen the change in ownership in cars and music, it doesn’t have to stop there.

There’s also the idea of viewing your clothes in much the same way that people are now viewing music –  not fully owning them but instead merely renting them over a period of time. Think of models used by companies like Airbnb – could you make money out of the clothes your not wearing?

If we are constantly seeing products move through a life-cycle of re-design and re-invention during their own life-cycles we are merely owning them for a part of their lives.

All in all, it was interesting talk and we’d recommend you catch Nick Liddell from the Clearing when you can.

If you’re interested in learning more about how we have been producing award winning video content over the past 15 years and we are recognized as a top Branding Agency on DesignRush then get in touch with matt@vebu.co.uk

Matt Gardner

Vebu


The creative service agency in this freelance world

 

 

What are the benefits to the creative service agency in this freelance world?

Brian Rashid wrote this year in Forbes that by 2020 50% of the US workforce will be working in some sort of freelance capacity.

Once seen as the slacker way of life, the freelancer is now perceived as the person who is taking control of their life.

Whether it’s setting up a new business or just working when you want to, people now have the opportunity to spread their wings.

Working remotely is now the norm in a creative service agency despite the size of the files we send back and forth.

Clients actually like not having to turn up to an edit suite and maybe editors like that also!

Work spaces like WeWork are on the rise, where more often than not teams work from home and just come together to hot desk when needed.

Working remotely works for even large projects but there needs to be a central project manager.

Here at Vebu we work just like a normal agency with account managers and a central office, however we are more than happy for the creative to happen offsite, in a different city or country depending on the brief.

We work to a clear transparent schedule that’s signed off by the client before we start the project.

The biggest benefit is actually reserved for the client. When a  creative service agency uses freelancers, they can bring on board the right skill set for the job, rather than shoe horn the in-house talent into a tight fit.

If you’re interested in learning more about how we have been producing award winning video content over the past 15 years then get in touch with mattg@gandbagency.com

Matt Gardner

G&B Agency


The changing world of video production and how to tap into a vibrant creative community

How Video Production is changing

The last five years has really seen a big change in the way video production is commissioned and the work-flow of the project itself. With anything from corporate video production to product animation video Hot-desking and the role of the freelancer is now part of mainstream agency life.

Recent studies suggest that in the not too distant future half of the working population will be working freelance.

Video Production Freelancer

Creating a great client experience

In video production we’ve also responded to these changes. Video’s can be edited off-site with rough cuts sent for approval to the client via the web. The expensive edit suites are only used for the really top end jobs.

Smaller video production companies can offer a similar service to their larger cousins. However they have to develop a community of trusted operators. If they do, there are some obvious benefits as well to the client.

Benefits of a creative community

1.More of the budget is spent on the project. Agencies managing a community do not have the overheads.

2.The right expertise can be brought in for that particular project

3.Smaller agencies can provide a more personal service but still provide scale from their community

In this freelance world Vebu can pick the right creatives for the job. Bigger agencies may shoe-horn in the in-house operator. They will be  perfectly competent but may not be quite a snug a fit industry sector-wise or as knowledgable as the freelancer working to their chosen expertise.

All our projects are run in-house but we’ve spent the last 15 years working with a passionate community of freelancers in the form of Creatives, Strategists, Directors, Cameraman and Editors who understand particular industries well.

The key is the people

The key to a smooth running project are the people. Making the effort to finding the right people for the right job. The right person means fewer client changes and that means a healthier profit margin. If it’s a video that’s part of a series then this can translate into serious economies of scale and ultimately savings for the client.

We still have some way to go in convincing some of the bigger brands of the benefits of using an agency that taps into an incredible community of creatives but we are getting there.

If you’re interested in learning more about how we have been producing award winning video content over the past 15 years then get in touch with Vebu.co.uk


Your marketing plan must include a digital content strategy – and here’s why!

As a video production company, we know that our clients need to get full value from their digital investment, which is why we’re producing practical guides to success with digital content as part of our commitment to helping every client maximise return on video marketing.

Video is the heart of digital content

This is true for three reasons:

  1. Immediate impact – everybody knows how to watch a video, whilst they don’t always immediately ‘get’ a presentation, diagram or report.
  2. Video sharing – the easiest way to get marketing out there is to make it easy to share, just as everybody knows how to watch a video, they also know how to ‘like’ and ‘share’
  3. Brand integrity – video is the hardest thing to pirate, adulterate or otherwise rip off. This means that your digital content remains yours, unlike articles, blog posts and images which are much easier to steal and copy.

Missing out on these opportunities means missing out on connections with potential customers, partners and suppliers all of whom could aid your business.

Video is also centre to digital marketing strategies because well produced video productions have a strong call to action at their core. Good content alone is not enough – a digital content strategy ensures you are reaching the right people, at the right level, in the right way.

Digital content strategy – the 4 key rules as questions

  • What use is your content? We love marketing departments, obviously, as we work with them a lot. But they can become a little too high concept. The great thing about video is it’s usually operating at the human scale so we have a chance to encourage our clients to consider what use their content is. Is it informative? If so, who is it informing? Is it problem solving? If so, whose problems does it solve? If it’s neither of these, what is its purpose? Establishing answer to these questions is central to a great strategy because they help us create superb video content and help our clients market it to exactly the right audience.
  • What is your message? All content should underpin the position of the brand – so there’s no point launching a new product with video unless it shows where that product sits in the hierarchy of your brand. For example, when a client launched a range of low solvent wood-care, we created a short video segment showing the history of the company in solving problems for customers, culminating in the problem of needing great wood-care products that didn’t damage the environment. Located through that historical context, their new product clearly demonstrated their brand commitment to producing excellent products for the woodwork trade. Big message, beautifully carried – job done.
  • How are you different? What differentiates your organisation from all the others is what ensures your digital content works for you. In our client example it was how they helped people who work professionally with wood deliver for their own customers. A different company might have chosen to focus on how they are always at the cutting edge of technology, or on how they specialise in business to business support. Whatever your distinct value, we want to get it into our video so you can focus your strategy on getting that message across.
  • How will you ensure consistent support for your content? Whether you’re aiming for a range of videos to be shared on YouTube or crafting digital content for display on trade stands at events, being sure how you will support the content you’ve created will allow us to help maximise the return on your digital content investment.

Why having your company event filmed professionally could be one of the best decisions you make

This is the video generation. From the fuzzy filming of crazy antics seen through car windows to impromptu captures of flash mobs, mobile phones have made video the most shared technology in the world.

As a result, failing to film your company event professionally is likely to result in a very different kind of film – the selfie generation’s version of your carefully crafted corporate occasion. This means there are three key reasons to decide to have the event filmed by professionals:

  1. Your reputation will be better shaped if you oversee a filming process that can be shared across platforms
  2. Creating interest in your organisation is best done with expert video
  3. You will be able to harness the investment of time and professionalism inherent in your company event to other purposes such as training or marketing.

So, given that most organisations have to accept that their corporate events will be filmed, either professionally or by members of the audience, how does a business make the most of event filming and what added benefits can be developed from filming company events?

Make multiple use of corporate event footage

There’s nothing more exciting than looking at a well-run event, it creates brand enthusiasm and a desire to be associated with that brand or organisation, so why not use some of the video from your event to open and close company training material, induction and orientation films and even health and safety videos.

Don’t be scared to be emotional

Everybody loves the behind the scenes shots such as the bloopers and out-takes shown at the end of movies, or the kid playing hide and seek behind the bride and groom as they walk out of their wedding venue … all these natural moments show heart.

Corporate events, by contrast, can often seem glitzy but soulless so ask your film maker to use a long lens to get a few candid shots of people preparing for the big event, showing the heart and soul behind the organisation. These moments will bring the viewer into the film, creating massive investment.

Name check, name check, name check

You’ll have some substantial people involved so get the post production team to give them excellent credits with their name and title scrolling onscreen.

But don’t stop there. Name check everybody who speaks during the video – it shows you value everybody involved in your organisation and ensures that in future people will want to get up and strut their stuff, just for their name check moment on the big screen!

Film the reactions

One of the main reasons for having professional video teams capturing your corporate events is that they are brilliant at getting endorsements – a few clips of happy, motivated people expressing their genuine enthusiasm for the event is as good as money in the bank for your brand or organisation.

Use this event to create a trailer for the next one

The final use for your corporate event video footage is to create a trailer for the next event. Why? Because crafting a short, snappy trailer that highlights the past event and trails the next one, starts to build a buzz for forthcoming activity that is profoundly powerful and also serves as a pitch to get even bigger hitters, even better speakers, and even more exciting activity next time. It’s a self-fulfilling prophecy and it will shape itself organically out of the event you’re currently filming.


Saying more with animation

Animated Video Production

We all know that animation sells breakfast cereals and enthralls pre-school kids (and otherwise moody teenagers!) but one of the fastest growing uses of animation is in the business world. Corporate videos including animation are used by some of the world’s top businesses, but because they are professionally produced, with seamless transitions from video to animation and back, we often fail to spot them at all.

Why are major companies using business animations?

First let’s take a quick roll call of those who are: Dyson and Bosch both rely on animation, Virgin are using in increasingly across their brand identities and pharmaceuticals giant Glaxo Smith Klein has settled firmly on animation as its major route to explaining new drugs to the marketplace.

Producing animation content

You’ve got 60 seconds to sell

It’s so much easier to demonstrate the benefits of your product or service in animated form because you can control every second of the material and use professional video production techniques to make each word and image count. This saves you money as well as condensing your key points to make great marketing material.

Animation is global

Whilst face to camera videos are obviously personal, they limit identification. Companies agonise over whether to hire a male or female presenter, how to select the person who best represents the target market’s age, cultural identity or preferences, and then panic about over-identification of brand with individual. Animation removes all this – voiceover can be done in many languages or none and global concepts can be expressed without worrying whether the audience identifies with the presenter.

One important sub-point; there’s less need to worry about whether your brand is identified with a particular CEO or the actor who represents you on video. By combining animation and video, businesses can harness loyalty to the animated concept rather than to any personality involved.

To be understood, be animated

If you have an unusual or complex business, or a demanding service offering, animation allows you to express very specific ideas for a much smaller budget than you could ever do otherwise. Because difficult concepts can be broken down and expressed in easily understood fashion, and because you can use a little humour to make your animation appealing, you’ll get your idea over much more quickly, and clearly with animation.

Be remembered for the right reasons

Animations help people remember you better. This is because people who view video or animation tend to retain a lot more information – up to 56% more! The whole brain is involved in viewing animated images or video, whilst words and static images only engage the left-hand side of the brain. This means that your message is impressed into people much more clearly, and their right-side emotions are much easier to reach, using animation.

Animation is healthy

One of the main ways that the major multinationals are using animation is training. For all the reasons listed above, Producing animated video is the ideal route to getting employees to understand policies, health and safety issues and even the company annual report! This helps keep the world’s biggest companies healthy, safe and out-performing others – so isn’t it time you got animation working for you too? Get in touch at www.vebu.co.uk for more insights into video production in London


Simple but effective website videos

Simple but effective website videos

On a scale of one to 10, with one being the most cost effective, the simplest video to produce is just you talking to camera.

The advantages are you have complete control over the content as who knows your company better than you? It also gives your website a real identity. However, make sure you know what you want to say before to start – nothing puts the viewer off than a stream of consciousness! Also, and this applies even if you are a man, don’t be afraid to use a little make up. Being in front of the camera with a light trained on you can lead to perspiration. History reminds us of the clever use of make up with a powdered John F Kennedy winning the famous TV debate over a sweaty Richard Nixon.

Another simple to produce video can be tutorials, where you (or one of your colleagues) demonstrate your product. Of course, if you are manufacturing giant fencing panels, it may not be quite so easy! However, if your product is relatively small, it’s a good way of showcasing what you do. Make sure though that you are thorough and use common sense – you don’t want to inadvertently make a spoof ‘how-to’ video like the ones created for motoring company Halfords on the TV channel Dave!

Asking your customers to tell the world how pleased they were with your services or your products on video is also easy. You don’t have quite as much control as if it was you doing the talking, but you can agree the content beforehand. Choose your customer carefully though, as the viewer will see them as a reflection on you.

If you have a fantastic PowerPoint presentation that you have spent time and money creating, you can use a technique called Screen Capture to make a video with a voice over. However, be warned. As we all know through bitter experience, ‘PowerPoint’ and ‘fantastic’ rarely appear in the same sentence. Be ruthless in the selection of slides and how much content is on each one. As with all video, less is more.

Finally, for a little more money, an animated video can really add value to your website. We’ve all seen them – we watch as the hand draws cartoon-like representations of what the narrator is saying. They can be a really fun way of getting the message across and can add a little humor to what might be a staid subject.


The changing face of video production

The changing face of video production

Think back to when Michael Jackson was still dancing in graveyards and Madonna was giving it some in fishnet tights. Then, a camera crew needed two vehicles. The camera and kit was big, cumbersome and expensive, and the unions insisted upon a four-man crew, plus producer, plus assistant and runner.

Although the video production industry had already moved on from film to tape, the footage had to be edited in real time and the machines to do that were not portable, which meant a trip back to base, and engaging the services of an editor. All took time and racked up the cost.

Fast forward to now, and although nothing much has changed for Madonna, the way a video is produced is beyond recognition.

Back in the 80’s, when Apple Macs and IBM PCs were big, shiny and new, the seeds of the change were being sowed. Technology in the last three decades has improved so rapidly that everyone is now a film maker – we all have smart phones that shoot video and apps that enable us to edit are available at a mere £1.49.

But while everyone has the means to be a filmmaker, not everyone can be a filmmaker. Just because the cost of equipment tore down the barriers to entry, it doesn’t mean we should join in. In the same way self-publishing has led a plethora of bad books clogging up the internet, the price and availability of creative tools has led to a lot of exceptionally dreadful video content.

This is where Vebu comes in. The advantages of cheap technology means there is a huge amount of creative people out there. Vebu has access to these wonderful people – and can match your needs to their skills. Just as we know Michael Bay’s strengths lie in producing big budget blockbusters and we wouldn’t dream of asking him to work on a grainy film noir, we know the strong points of everyone we work with and make sure you get exactly what you need – whether it’s someone who works fast, exceptionally creative or very solid and cost effective.

We believe that budget should not prevent you from the chance to work with some exceptionally creative people. Vebu’s mission, to paraphrase a well-known coffee chain, is to make the world a better place, one video at a time.

vebu – recommending the best production people for your project and budget.


Vebu is here to change how we make video’s

Vebu is here to change how we make video’s

Times are a chang’in in the world of creating promotional video’s and online video marketing campaigns. Using marketing and ad agencies or even video production companies isn’t necessarily needed if you want to make a promotional video for your company. There are many very talented shoot Directors, editors and animation producers who can provide a fantastic service without the agency fees.

That’s why I created Vebu with Simon Banks from Tallboy Communications.

Both Simon and I started our own TV careers over 20 years ago in TV news and when we set-up our own companies in corporate land we wanted to bring with us TV production values. Well, it’s time to update this business model once more. In the early 2000’s it was all about using multi-skilled operators and we’ve all gotten used to that.

Now we can take it one step further – let’s put businesses in touch with shoot Directors who can provide creative, high production value services and a more personal service without big mark-ups. I don’t even think we’ll be eating into the traditional markets that marketing and Ad agencies work in where businesses need a full over-reaching client service.

We’ve set up Vebu for the smaller businesses who are savvy enough to understand they need to commission video content but don’t need the worldwide marketing campaign along with it. We vet all of the producers and cameraman on Vebu. It’s not a free for all when you tender a job. So you won’t get fifty companies bombarding you with calls. We’ll select half a dozen for you to look at and hold your hand through the production process.

So if you want to commission a video then get in touch we’d like to hear from you.

All the best

Matt Gardner

matt@vebu.co.uk