A successful store is made up of a variety of content and could include written text descriptions, images, blog entries, reviews and increasingly, videos. Research has shown that using videos in your ecommerce store can radically improve your conversion rate and generate more sales. In fact, one study revealed that customers were more than 60% more likely to buy your product after viewing a video of it.
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But while everyone has the means to be a filmmaker, not everyone can be a filmmaker. Just because the cost of equipment tore down the barriers to entry, it doesn’t mean we should join in. In the same way self-publishing has led a plethora of bad books clogging up the internet, the price and availability of creative tools has led to a lot of exceptionally dreadful video content. This is where Vebu comes in.
Times are a chang’in in the world of creating promotional video’s and online video marketing campaigns. Using marketing and ad agencies or even video production companies isn’t necessarily needed if you want to make a promotional video for your company. There are many very talented shoot Directors, editors and animation producers who can provide a fantastic service without the agency fees.