How Video Production is changing
The last five years has really seen a big change in the way video production is commissioned and the work-flow of the project itself. With anything from corporate video production to product animation video Hot-desking and the role of the freelancer is now part of mainstream agency life.
Recent studies suggest that in the not too distant future half of the working population will be working freelance.
Creating a great client experience
In video production we’ve also responded to these changes. Video’s can be edited off-site with rough cuts sent for approval to the client via the web. The expensive edit suites are only used for the really top end jobs.
Smaller video production companies can offer a similar service to their larger cousins. However they have to develop a community of trusted operators. If they do, there are some obvious benefits as well to the client.
Benefits of a creative community
1.More of the budget is spent on the project. Agencies managing a community do not have the overheads.
2.The right expertise can be brought in for that particular project
3.Smaller agencies can provide a more personal service but still provide scale from their community
In this freelance world Vebu can pick the right creatives for the job. Bigger agencies may shoe-horn in the in-house operator. They will be perfectly competent but may not be quite a snug a fit industry sector-wise or as knowledgable as the freelancer working to their chosen expertise.
All our projects are run in-house but we’ve spent the last 15 years working with a passionate community of freelancers in the form of Creatives, Strategists, Directors, Cameraman and Editors who understand particular industries well.
The key is the people
The key to a smooth running project are the people. Making the effort to finding the right people for the right job. The right person means fewer client changes and that means a healthier profit margin. If it’s a video that’s part of a series then this can translate into serious economies of scale and ultimately savings for the client.
We still have some way to go in convincing some of the bigger brands of the benefits of using an agency that taps into an incredible community of creatives but we are getting there.