Case study – Customer Advocacy Content
Over a five year period Vebu has produced over 100 customer advocacy videos for Microsoft and Dell EMC through their UK agency Metia.
Shot across most European countries with translations and subtitling to match, Vebu has literally shot in every country of the EU. During this tenure we always insisted in finding the human side to any story and finding an emotional attachment for the viewer.
Each video would be thoroughly researched, key messages highlighted and brought in on budget.
Interestingly, these campaigns were to become early examples of account-based marketing. Targeted B2B video content to a specific audience.