Blog Archives
FINTECH

No-one can really avoid Fintech

Technology is reshaping the world around us with seismic changes in the way businesses interact with their customers. Trillions of dollars worth of new financial capacity will move online through the growth in disruptive new ventures over the next ten years.

Transformational tech disruption comes in many forms – blockchain, cryptocurrency, Artificial Intelligence/Machine Learning, Internet of Things (IoT) and big data (BD). All bring with them ethical and sociopolitical implications.

Speaking in London World-renowned economist Nouriel Roubini said Fintech will reach into every area of business:
“Fintech will revolutionise payment systems, credit allocation, insurance services, asset management and capital markets. And of course AI will revolutionise manufacturing (robotics and automation) as well as many services (transportation, retail, healthcare, education and even governmental services).”
Source: https://londonspeakerbureau.com/nouriel-roubini-interview-global-economy/
(http://roubinieconomics.blogspot.com/)

Vebu has been at the cutting edge of Fintech through our client focused engagement across the sector:

● Our work with Schroeders to help professionals make more informed decisions through insights from industry leading experts.
https://www.schroders.com/en/about-us/welcome-to-schroders/
● Partnering with ATOS – one of the global financial leaders in digital transformation with annual revenues of €11 billion. https://atos.net/en/
● Transformative campaigns with technology giants Dell and Microsoft.
● Supporting wealth management specialists JP Morgan Cazenove who have been trusted to plan for their clients for two centuries.
https://www.cazenovecapital.com/home/
● As well as helping innovative new start-ups such as One Place who provide project lifecycle management and software service (SAAS) companies like Hard Hat.
https://oneplace.global/

If you have a business need – please contact Vebu for a consultation and let us share our expertise.


Case Study – Building a Company Culture
Building a Company Culture

Marketing can as much an internal process as it is external. How to attract the right people? How to encourage your team to be creative and inspired? It takes more than just words.

RDT are a very progressive company. They want their team to feel free to explore and develop. We created a video to help them convey this message to new recruits.

Time for a Change

YOUR OWN CREATIVE NEWSROOM


CREATIVE BRIEF

It’s a collaborative process. We work together to create the key messages of your video campaign.

STORYBOARD

We help visualise each scene so you feel assured we are telling your story.

VIDEO PRODUCTION

We have a strong in-house team and an experienced network of film-makers who we’ve been working with for years.

DELIVERY

We always create a campaign to support the delivery of the content. No-one will watch a video just because it’s on your website.


Grow Your Network

B2B. Don’t be reliant on traditional social media channels. Grow your own network.

It’s always nice to refer to social media as “traditional.” But we now should. It’s jammed packed with jam. And let’s face it, not a lot of it is sticking.

So, what to do?

We know a couple of things about online marketing. Paid ads are expensive with little engagement and don’t really work that well in B2B. Targeted content around your own echo chamber requires a lot of work for not a lot of engagement.

Maybe the problem is we are collectively being too impatient. Many businesses require the buy in of a very small group of buyers. A successful B2B campaign may just have a target audience of 500. It’s what account based marketing is all about.

There’s another angle here as well.

People only engage in a creditable way with content that you have taken time over, that is authentic and has a genuine benefit to your audience.

So our advice to clients is stop thinking about LinkedIn, Facebook and other social media, start thinking about your own network.

Social media is just a form of delivery, what you really want to be thinking about is where your clients live. Which is why traditional PR and live events and creating content around these events could well be making a comeback. If you created a persona around your target customer, would meeting them face to face be more preferential than a constant barrage of online content?

Do they even use social media or respond to emails?

The personal introduction

We need to be creating a funnel of personal introductions. When I look at the best new customers we have started working with it’s all been a personal contact. Even with an email introduction, the personal contact hasn’t been online.

Just a thought but maybe the most beneficial way of increasing leads is to concentrate on your own immediate network and slowly grow that out rather than find yourself caught in the glare of the web.

If you want to know more about how Vebu can help you create a proven content marketing strategy around brand journalism please get in touch at matt@vebu.co.uk

We create bespoke campaigns around written content, video production and social media, whether live event reporting or online campaigns.

Matt Gardner is a former television news journalist, video director and founding partner of Vebu having created campaigns for the likes of Microsoft, Dell, Santander and American Express.


Expertise – Insight
EXPERTISE – INSIGHT

All of our projects start with research. We use the latest techniques in data science.

Social media and web browser research will give us a wealth of information concerning your business.

  • What do your customers think of you?
  • Likes and dislikes?
  • Are your competitors’ customers happy?
  • Relevant news in your marketplace
  • Who’s gaining the most searches?
  • Market share against cost of acquisition

We also rely heavily on our human journalistic skills. It’s all about algorithms.

Human insight provides the full picture

Your Own Creative Newsroom

CREATIVE BRIEF

It’s a collaborative process. We work together to create the parameters of our research

DATA SCIENCE

We can gather a wealth of information from social media and web browsing research

JOURNALISTIC INSIGHT

We’ve got the data but it needs an experienced journalist to separate the noise from a story

CONTENT CREATION

We take a newsroom approach to creating content. Creating authentic stories that will resonate with your audience takes editorial judgement


Case study – Customer Advocacy Content
Case study – Customer Advocacy Content

Over a five year period Vebu has produced over 100 customer advocacy videos for Microsoft and Dell EMC through their UK agency Metia.
Shot across most European countries with translations and subtitling to match, Vebu has literally shot in every country of the EU. During this tenure we always insisted in finding the human side to any story and finding an emotional attachment for the viewer.
Each video would be thoroughly researched, key messages highlighted and brought in on budget.

Interestingly, these campaigns were to become early examples of account-based marketing. Targeted B2B video content to a specific audience.

Time for a Change

YOUR OWN CREATIVE NEWSROOM


CREATIVE BRIEF

It’s a collaborative process. We work together to create the key messages of your video campaign.

STORYBOARD

We help visualise each scene so you feel assured we are telling your story.

VIDEO PRODUCTION

We have a strong in-house team and an experienced network of film-makers who we’ve been working with for years.

DELIVERY

We always create a campaign to support the delivery of the content. No-one will watch a video just because it’s on your website.


Case Study – Space NK
VEBU CASE STUDY – SPACE NK

Space NK wanted to provide their Christmas customers with some top tips for the coming festive season.
Vebu, in collaboration with one of the UK’s top make-up artists, Caroline Barnes, produced a series of videos that ran as a campaign leading up to Christmas.

A great example of bite-sized content delivered across social media to great effect.
Here was Space NK promoting their products but also providing very useful markup tips for their customers.
A winner for everyone in the festive season.

Time for a change

Your Own Creative Newsroom


CREATIVE BRIEF

It’s a collaborative process. We work together to create the key messages of your video campaign.

STORYBOARD

We help visualise each scene so you feel assured we are telling your story.

VIDEO PRODUCTION

We have a strong in-house team and an experienced network of film-makers who we’ve been working with for years.

DELIVERY

We always create a campaign to support the delivery of the content. No-one will watch a video just because it’s on your website.


Expertise – Social Media Strategy
EXPERTISE – SOCIAL MEDIA STRATEGY

If you are considering social media for your brand then you need to know what audience you are targeting and how best to reach them.

Three things to keep in mind from the outset:
  • Brand Aware – it should amplify and raise your brand awareness to a new level
  • Engage Your Audience – you need to engage the right target audience on the right platform to fit your strategic goals
  • Brand Advocates – your campaign should aim to build and identify new consumers who want to be associated with your brand and may eventually become new customers

Social media – what’s right for you?

  • LINKEDIN

    It’s B2B focused and great for reaching out to new clients. Its promotional campaigns can be very demographically focused. Not so great if your target audience is a consumer.

  • YOUTUBE

    People are prepared to watch longer form video because it has to be the right content. Companies who work hard at producing quality content to a targeted audience do well.

  • INSTAGRAM

    For B2B Instagram should reflect the lighter social side of your business. Instagram does well in B2C – the millennial audience who are used to viewing content on the go with still imagery and video.

  • TWITTER

    A great platform for getting your news message out there. You need to be wary of this platform though. There are many examples where small errors by big companies has cost them in reputational damage.

  • SNAPCHAT

    A closed platform where Gen Z hang out. Keep this short. Think snappy 6-second interstitials. If you can grab their attention for a full minute you get a prize.

  • TIKTOK

    Tiktok was a Gen Z hangout so you need to understand whether your brand is the right fit. If you need to raise awareness around a more serious topic then it might be worth considering just as the World Economic Forum have done.