Branding

An investor with a purpose

Serial entrepreneur Tim Smith has a much deeper purpose than your average investor. He’s passionate about the survival of the white and black rhino’s of South Africa. Vebu was asked to create a brand that reflected his ideals. We worked with the artist Chris Mitchell to create a bold original logo. The golden rhino has a rich iconic meaning in South African culture that goes back many centuries. It signifies dependability and resilience. The rhino itself can imply someone who’s happy to find meaning where others don’t, an innovator ready to charge forward once they have made a decision. We created the strapline Forward Together, because business investment should be a collaborative process.