Branding

HardHat

The mining industry has been collating information in much the same way for the past 30 years using excel spreadsheets and word docs. Time for a change. Mining project managers needed clarity with the information in front of them to mitigate risk. The resource industry is an expensive unforgiving business when you get it wrong. HardHat is the new kid on the block in a sector that’s slow to change. We were asked to create a brand that felt contemporary but wouldn’t scare the traditionalists away. We worked with the HardHat team to create a brand identity, proposition and tone of voice.