Articles Tagged with: corporate video production
Top 6 Tips For Corporate Video Production in London

Top 6 Tips For Corporate Video Production in London

Are you struggling to know where you need to start when it comes to corporate video production? Well, you’re probably not alone because, for many, video is usually intimidating and considered expensive. Besides, shooting a corporate video could present challenges you will probably not face when shooting other projects, like weddings. Subjects who are not used to being on the spotlight are often times nervous, shy or even uncomfortable when on the focus of a camera. Some could appear a bit rigid and might find it difficult figuring out what they should say. However difficult corporate video production seems to be, it does not have to be entirely that way. Here are some expert tips, a corporate video guide perhaps, that will aid in making your corporate video production a successful undertaking. Let’s get started.

1. Create a Script

According to many, script writing is often left to those who are producing videos for commercials or reality shows. However, the truth is that the style of video you are shooting does not matter, you will need a guideline to help your content flow. Creating a script is the easiest way to beat the first hurdle of corporate video production. In most instances, messaging is tightly controlled by marketing and human resource, so having to plan beforehand could save you a lot of time in addition to the agony of having to deal with frustrations. If you are shooting an interview, it is advisable to approach it with quite a conversational tone so that it looks more natural and so that the interviewee feels comfortable ” this aids in maintaining an excellent flow in addition to making the pulling of sound bites in your post much more natural.

2. Understand Your Audience

As with most forms of marketing, knowing your audience is crucial. You need to determine the most relevant and vital information for them. Without this aspect, you will produce corporate videos that do not align with your audience and its needs. After you have a concise definition of your audience and their needs, you now stand a better chance of demonstrating to them how your business can handle their problems, fulfill their wants, and improve their lives. If you are a company that deals with fashion products, it is obvious that your target audience is the youth so the content of your corporate videos must align to their needs. An important aspect to bear in mind is that you should be engaging; do not just tell the audience about your business, you need to show them.

3. Integrate Stellar Visuals

We earlier mentioned something about engaging your audience and here is a point to emphasize that. The easiest way to engage your audience is to get your video content noticed, and incorporating visuals is an excellent way to achieve that. Adding some animations as well as motion graphics can make the video interesting and encourage your audience to watch your corporate video and share it with friends. Besides, the addition of visuals is a good way to reinforce the messaging and identity of your brand without being too forceful with sales.

filming director of company

4. Choose the Core Message

To successfully produce a corporate video, you will need to decide on the core message you intend to deliver. You should establish what you want the audience to learn, know or feel after watching your corporate video. Without proper selection of the core message, you will find yourself producing a video that has no message to its intended audience. Deciding on the core message ensures that all parties involved have a concise idea of what your final product must convey. Besides, having an excellent definition of your end goal makes weaving a great story in the post-production process much more manageable. Moreover, it ensures that your competitive advantages and mission are correctly articulated.

5. Find the Perfect Backing Music

Have you tried watching a good video with sound and then without the sound? The difference is significant, backing music and quality sound are vital to engaging viewers in your corporate video. Combining sound and video helps create a more emotionally stimulating and compelling video. This is particularly essential when you want to encourage viewers to perform an action once they have watched your video.

6. Hire a Professional

Shooting and producing corporate videos is often rocked with challenges  most of which you do not have to deal with on your own. Hiring a professional in video production can help relieve pressure from your team. Video producers are professionals in video production, and their input and experience shall be invaluable in helping you know the ins and outs of creating engaging corporate videos. Even when you have thoughts and ideas of your own, it would be great to share it with your video production expert for the best results. At vebu.co.uk we specialise in corporate video production that engages your audience

Hopefully, you found the above-mentioned tips useful. Get your next big corporate video idea and get down to production. contact us at www.vebu.co.uk if you you need any assistance with video production


The Circular Economy & Branding – Notes from a Speech by Nick Liddell

What is the Circular Economy

Vebu caught up with some of the key speakers at the Transform Conference where we heard The Clearing‘s Nick Liddell discussing the circular economy.

The idea of the circular economy revolves around the premise of zero wastage from producing goods in the world today. Image if we could recycle 100% of the materials used in any given goods.

The economics behind this make for very sound reading. We live in a linear world where we are consuming ever more goods; production needs to increase, and we are running out of the raw materials needed to keep up. The traditional manufacturing processes are struggling to extract profit because we all want these goods ever more cheaply. While, even in poorer countries, wages are slowly rising, the rate of consumption of goods is rising even faster still.

The circular economy revolves around the principle of total recycling, looked at from an economical perspective.

Let’s go over some of the key points from Nick Liddell’s talk:

How do we implement the principles behind the circular economy? 

There are now many ways in which we can make better use of the raw materials we have at hand.

First off, we can design out the waste – that is, looking at what would otherwise be considered waste in a new way, giving it new life.  Reuse, repair or refurbish. Furniture reuse is an obvious one here.

Cascading of resources is also becoming mainstream. That is, using the by-products of production to make other products. Marmite has been around for decades, the base product of this delightful spread coming from the brewing of beer. We are now able to produce jet fuel as a bi-product of the steel industry.

Modular design is another great way of making efficient use of resources. Modular design means that when one part of an item needs replacing it can be detached and replaced whilst leaving the rest intact.

Changing sense of ownership

Nick finished his talk with a word on the changing sense of ownership. Do we still need to own anything? We’ve seen the change in ownership in cars and music, it doesn’t have to stop there.

There’s also the idea of viewing your clothes in much the same way that people are now viewing music –  not fully owning them but instead merely renting them over a period of time. Think of models used by companies like Airbnb – could you make money out of the clothes your not wearing?

If we are constantly seeing products move through a life-cycle of re-design and re-invention during their own life-cycles we are merely owning them for a part of their lives.

All in all, it was interesting talk and we’d recommend you catch Nick Liddell from the Clearing when you can.

If you’re interested in learning more about how we have been producing award winning video content over the past 15 years and we are recognized as a top Branding Agency on DesignRush then get in touch with matt@vebu.co.uk

Matt Gardner

Vebu


The creative service agency in this freelance world

 

 

What are the benefits to the creative service agency in this freelance world?

Brian Rashid wrote this year in Forbes that by 2020 50% of the US workforce will be working in some sort of freelance capacity.

Once seen as the slacker way of life, the freelancer is now perceived as the person who is taking control of their life.

Whether it’s setting up a new business or just working when you want to, people now have the opportunity to spread their wings.

Working remotely is now the norm in a creative service agency despite the size of the files we send back and forth.

Clients actually like not having to turn up to an edit suite and maybe editors like that also!

Work spaces like WeWork are on the rise, where more often than not teams work from home and just come together to hot desk when needed.

Working remotely works for even large projects but there needs to be a central project manager.

Here at Vebu we work just like a normal agency with account managers and a central office, however we are more than happy for the creative to happen offsite, in a different city or country depending on the brief.

We work to a clear transparent schedule that’s signed off by the client before we start the project.

The biggest benefit is actually reserved for the client. When a  creative service agency uses freelancers, they can bring on board the right skill set for the job, rather than shoe horn the in-house talent into a tight fit.

If you’re interested in learning more about how we have been producing award winning video content over the past 15 years then get in touch with mattg@gandbagency.com

Matt Gardner

G&B Agency


The changing world of video production and how to tap into a vibrant creative community

How Video Production is changing

The last five years has really seen a big change in the way video production is commissioned and the work-flow of the project itself. With anything from corporate video production to product animation video Hot-desking and the role of the freelancer is now part of mainstream agency life.

Recent studies suggest that in the not too distant future half of the working population will be working freelance.

Video Production Freelancer

Creating a great client experience

In video production we’ve also responded to these changes. Video’s can be edited off-site with rough cuts sent for approval to the client via the web. The expensive edit suites are only used for the really top end jobs.

Smaller video production companies can offer a similar service to their larger cousins. However they have to develop a community of trusted operators. If they do, there are some obvious benefits as well to the client.

Benefits of a creative community

1.More of the budget is spent on the project. Agencies managing a community do not have the overheads.

2.The right expertise can be brought in for that particular project

3.Smaller agencies can provide a more personal service but still provide scale from their community

In this freelance world Vebu can pick the right creatives for the job. Bigger agencies may shoe-horn in the in-house operator. They will be  perfectly competent but may not be quite a snug a fit industry sector-wise or as knowledgable as the freelancer working to their chosen expertise.

All our projects are run in-house but we’ve spent the last 15 years working with a passionate community of freelancers in the form of Creatives, Strategists, Directors, Cameraman and Editors who understand particular industries well.

The key is the people

The key to a smooth running project are the people. Making the effort to finding the right people for the right job. The right person means fewer client changes and that means a healthier profit margin. If it’s a video that’s part of a series then this can translate into serious economies of scale and ultimately savings for the client.

We still have some way to go in convincing some of the bigger brands of the benefits of using an agency that taps into an incredible community of creatives but we are getting there.

If you’re interested in learning more about how we have been producing award winning video content over the past 15 years then get in touch with Vebu.co.uk