Articles Tagged with: marketing
Video Production Agencies Have Become The New Creative Powerhouses

Over the last few decades, the advertising industry has faced major change and disruption to its daily life. During the late 1990s and the early 2000s, traditional methods of advertising were being phased by the internet and social media revolution. The financial crisis of 2007 and 2008 also led to budget cuts and economic slowdown as the advertising industry become more digitalized.


Several of the most well-known brands like Visa and Coca Cola have made drastic changes to their ad spending. The year of 2015 even saw the biggest leading advertiser Proctor And Gamble making large cuts in their advertising budgets. Advertising agencies affiliated with them suffered since they were solely on a mission to save up to a whopping half of a billion in ad fees.


Besides tight financial budgets, the advertising industry has seen a complete re-evaluation on how they make their pounds as the digital age takes over. However, recent years has taught us that the shift has left the markets in undecided faith.


The Digitalisation Of Advertising


Social media has revolutionised the way that we view stats and they’ve indicated that the online world demands videos more than anything else. Roughly 82% of users on the popular platform Twitter seek video content while the watch count of Youtube viewers is surpassing expectations with over 1 billion hours each day.


However, this is nothing more than a simple shift as the internet continues on its rampage changing every aspect of the advertising industry. The internet is also responsible for changing the distribution processes of content as well. All of this is because just about anyone these days has a smartphone and can easily post and share videos as much as they want without any costs attached.


The online audience now expects to have a certain amount of videos present each day from their favourite brands. This constant pressure has paved the way for brands to create and post captivating content on a frequent basis. Hence the videos being made as also change as most businesses and brands are using segmented content.


Influential trendsetter agencies are also now being undercut since ad budgets have decreased along with the frequency in ads. This left most of them falling into a black hole. Lately, production companies consisting of professional well trained and experienced teams of production and video experts have found themselves in a strikingly new position. They’re now acting as mini agencies that offer creative market and product activation.


Bypassing The Ad Agencies

Ad agency


Qualcomm is one of the few companies that went through the brand evading stages that most traditional companies went through. In 2012 they secured the first AveMachine that produced animated films and became Americas first multinational telecom company to do so. However, the AveMachine was also known for winning several awards.


Qualcomm’s head of brand strategy Liya Sharif shared company views of why the company sidestepped advertising agencies and went to a very experienced company. She indicated that they were able to not only create but also direct what they were working on. She further stated that the company brought a new level of expertise that regular agencies failed to do.


The advertising agency of Victors And Spoils CEO John Winsor gave a striking assessment on why brands were leaving agencies in the dust and how innovative technology was changing every step of the process. Technology led to the development of crowdfunded ideas as brand content was distributed freely on social media platforms.


He indicated that agencies used to be the one changing culture until a rise in tech. Creative ideas are now coming from persons who are versed in the same software and tools that agencies used.


Agencies Are Now Adapting The Practices Of Video Production Companies

Ad agencies now have a true stepping stone since they are embracing and immersing themselves in a more collaborative and digitilized technological era. Ad agencies now realise that in order to adapt to such rapid changes, they need to produce more digital content in an effort to combat the potential threats that they face.


BBDO representative David Rolfe of a New York based agency says that agencies capabilities need to become the soul of existing agencies. He went on to suggest that when agencies employ these capabilities, the creative process flows from the beginning; and it aids with addressing different types of content whether big or small.


Many of the larger brands around the world has decided to make inhouse creative ads since they are faced with tighter budgets. Hence the middle man or the ad agency is cut out of the process.


With that said, traditional agencies are far from being outdated in a technologically advanced era. They need to grow and many are now evolving and adapting to practices, demands and trends. These and more are accomplished by creatively outsourcing their video tasks to companies that are more experienced. This ensures that they stay competitive in the ever-changing world of digital content. would like to hear your thoughts on this, Get in touch

Is there an entrepreneur in you?


We’ve all been there. Staring into the distance thinking if only we had that great idea we’d be out the door in a flash.

Goodbye to the PAYE salary!

But for many it may not necessarily be a lack of ideas but just the confidence to just do it.

We spoke to Cyclo Technology founder Dominic Cotton about how he went from employee to entrepreneur.

Vebu hopes this will inspire those in full time jobs to get out there and follow your dreams



7 Questions To Help You Write The Perfect Brief

7 Questions To Help You Write The Perfect Video Production Brief

If you have come to the conclusion that hiring a production company is the best way to create a great corporate video, you should be able to communicate your intentions with clarity to help them understand your needs and your specific requirements. You have to “sell” them your concept or your creative idea to ignite their passion for it and their desire to turn your project into a success.

Here are a few examples of corporate videos and their possible formats.

Based on my personal work experience, here are a few of the most important questions that will help you communicate all key elements in your corporate video brief:

1. What is the goal of your video?

You must tell the production company what purpose you need this video for. Do you want to use it in a launch campaign or to support some marketing activities? Do you need your video to solve a particular problem? What are the core messages your video should communicate to the viewer? By helping the production team to understand the context, you make their work easier.

If you intend to use your video online, like many other companies do, then you have to set specific and measurable online marketing goals. Do you need this video to help create awareness for your brand? Do you want to use it to attract organic search traffic and high authority links from other websites? Maybe you need this video to increase conversions by building trust for your brand. Either way, you’ll need to find the right approach to video production and marketing to serve your purpose.

2. Who are the people in your target audience and how are they going to see your video?

Who do you want to see your video? How much do they already know about your company? Inform the production company on the distribution channels you intend to use. Will you use this video for training or conferences? Or are you thinking to upload it online? Perhaps you want to use it on TV.

3. What kind of content do you want in your video?

Your ideas on what to include in your video can help. Furthermore, you should inform the production company on things and features you can supply yourself. You may already have some shooting locations in mind, or perhaps you may have hired a well-known actor to help you with the voice over. If you already have some footage that you would want to include, mention it in your brief.

4. Do you have a preference in regard to the narrative style?

How would you prefer your video to be narrated? Would you like talking heads, voice over, or text titles? It would be good to make up your mind about this before the production starts, as different choices give different feels to a video. If you don’t have any idea about what to choose, the video production company can explain you all pros and cons of each option.

5. Do you have a particular style in mind?

Do you want a documentary-style video? What kind of video would you like? If you can show the team some examples of videos using the same style as your desired one, it would help the team gain a better understanding of your intention.

6. What are your budget limits?

You must have at least a rough idea about how much you’re willing to spend. Video production costs fall within a rather wide range, so you need to communicate to the production company what you can afford.

7. By when do you need your video to be ready?

As obvious as this may be, you have to specify a deadline right off the bat. Furthermore, how would you like to receive the final product? Maybe you want a specific number of DVDs with start up menus, or maybe you only want a high definition file to upload it online.

We also asked some video production teams what would they love to see in the briefs they receive from their clients. Here are some of their wishes:

Show some flexibility – If you outsource the creation of your video to a production company, allow them to be creative. If you want them to follow your instructions step by step, you might as well hire only a camera operator and someone to edit your video and coordinate the project yourself.

Be realistic – Big ideas might call for big budgets. If all that you can afford is to shoot footage with a smartphone, don’t expect a cinematic masterpiece.

Communicate – Write your brief in simple and clear terms. Keep in touch with the production team at all times and make yourself available to them, should they need to ask you anything.

Vebu hope these tips will help you write an excellent brief.

5 Essential Steps To Grow Your Brand YouTube Channel

YouTube is a crucial platform to help build your brand!

According to a report from Google and Pixability, Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes. With video marketing being on the rise, as a business, it is important to utilise YouTube as a medium of engagement and promotion.

However, there are certain ideas and factors you should consider to optimise your business YouTube channel efficiently. This ranges from setting up the overall channel, making sure individual video SEO is up to scratch, and even taking a step back and analysing the content your company produces. Take a look!

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1 – Channel Setup

The overall YouTube channel setup is important. It needs to be optimised in a way that it can be discovered by appropriate audiences, and can be navigated in an engaging way. The core fundamentals of the SEO revolve around customising the channel information. The ‘About’ section should showcase your target audience, express the important information and values regarding your brand, and naturally include relevant keywords that can provoke outreach. Don’t forget to include all of your appropriate social media links too. Add ‘Channel Keywords’, they are essentially tags for your channel. Services such as Google Trends can be used to see what people are searching based on your field. No more than 10!

In terms of the visual navigation, you should have a well-designed banner that showcases your logo, fits the brand guidelines and maintains optimal resolution (2560 x 1440). A channel trailer should also be included to show the video you want new visitors to be introduced to. This could be a YouTube video that you have explaining your product or service, or a highlight video from one of your current campaigns.



2 – Individual Video SEO

So you’ve got the channel ready, it’s now time to optimise those YouTube videos! You need to have a catchy title that contains the exact keywords that you want to feature for. This also applies to the description. Use this as a chance to summarise the important points of your video and brand. It’s also an opportunity to link to your social media accounts.

Tags. Arguably the most important but most overlooked factor. Too many tags are counterproductive to SEO. 15 is the magic number. Break down your tags categorically into different styles:

Longer coherent tags with keywords
(e.g. if it was a gym in West London, you could say “west london gym classes sale”)
Medium more generalised searches
(e.g. “exercise classes”)
Single words that are broken down from the prior
(e.g. gym, classes etc)

Custom Thumbnails should be added to provide consistency and visual appeal. End screens and info cards that link to your other content and website (if you are partnered) can also be added to increase navigation between videos.

3 – Produce Quality Content Consistently

Sustaining a video marketing campaign with success on YouTube requires effort and time. Videos you produce need clear formulated plans. Don’t put all of your eggs in one basket. Spending lengthy amounts of time, resources and financial investment on videos you’re going to upload once every 6 months is not going to be beneficial for building your brand. Create and develop ideas for consistent videos relating to your brand, that even audiences without a connection to your company can engage with. This gives more of an open barrier for people to engage with your idea and can contribute to developing a consistent audience.

4 – Encourage User Participation

Start a discussion! Engage with your audience! Perhaps offer a chance for viewers to influence the content in some way! Developing interaction makes videos more memorable and can motivate audiences to participate actively. Replying to comments can also alter the perception of your brand because it makes it more human and relatable. If you manage to reply to every single comment, you will certainly notice a community start to form. Familiar faces will start to return and the outreach will start to grow. YouTube will reward channels with higher interaction levels, placing them in a more prominent position within the algorithm.

5 – Promote Your Videos

This might seem like an obvious pick, but it is so important. For the majority of cases, even the most active supporters of your brand are rarely going to actively search for your video marketing content. Promoting your YouTube videos on your prominent social media accounts will provide your videos with the attention they deserve. You already have your communities, why not transfer them to YouTube? There are several social media management platforms you can use, to upload and schedule your videos, and then share them on your relevant socials.

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These are the core fundamentals for developing your brand on YouTube. Implementing these changes isn’t going to boost you to the top of the trending page. It provides brands with professional optimisation that encourages growth on this competitive platform.