Articles Tagged with: seo
How Long Does it Take to Rank in 2019 | SEO Ranking Factors

SEO RANKING

You have a website, or a video that you realise needs to be on the first page of google in order for it to start getting visitors, which hopefully translate into new customers, sales or subscribers.
So you enlist services to a SEO agency, your local SEO guy or even attempt to do the optimisation yourself.
There is usually one question on the forefront of your mind. How long will it take to get me to Rank?

The answer is unfortunately not that simple. keep reading…

We have all probably received an email or a cold call from a SEO agent, promising 1st page results over night for 49 quid. I hope by now we all know that these claims are scams, and beside not getting you any where close to page one they can actually do a lot of harm to your site. Google can penalise your site when they detect malpractice, more or less banning your site for showing up in its index.

Dealing with more reputable SEO experts and agencies Your more likely to hear an estimation of between 3-6 months, or sometimes 6-12 months to rank, And to be totally honest that’s all it is, an estimation.

Due to the complicated nature of google and its algorithm no one (probably not even google themselves) are able to pinpoint and exact time for a website to rank. There are hundreds of factors that can come into play that can affect the sites ability to climb the pages
Before we go into them it’s important to understand that Google is a customer-based company and their main aim is to provide value to their users in order for them to keep coming back. So it’s googles mission to determine which out the billions of web pages in there index are most relevant to the specific keyword input into its search engine. To do this they use their constantly learning Probability based algorithm.

Here are a few ranking factors within this algorithm that can an impact on your ranking ability

Niche/Industry

Factors such as the industry and niche your in, how competitive it is and how many different sites are competing for that first page spot. (Remember there are only 10 positions up for grabs, for any given word.)

Domain Age

The age of your domain can have a huge effect on both your ability to rank and also the speed in which you rank. Google Ranking system is heavily based on trust. Newly registered domains are will have minimal trust if any for obvious reasons. The longer the site has been around the more likely that it is a reputable page, worthy of been shown to Googles users.

Freshness Factor

The Google freshness algorithm which was first rolled out in 2010, as the name suggests it looks at how fresh, relevant and accurate a website content is. Content on your site need to be added and update regularly. The Freshness factor not only looks at recency of updates and new post but also frequency. It may be a good idea to start and maintain a weekly blog

google freshness algo

 

Backlinks

Often Considered the holy grail of SEO, Backlinks are still king an in my opinion still give google the best indication of a sites value. Backlinks are created when one website links to another (the word, button or image you click that takes you to another site) Backlinks are valuable as they in a way represent a vote of confidence or a nod from one site to the other. The more sites that recommend another for its information and content the more favour Google give it. Importantly the more favour or the More important the site that is giving the vote of confidence, the more weight it bears.
You will find the websites on page 1, to have a high amount of Powerful and relevant backlinks

Vebu.co.uk have a strong in house team of expert SEO, if in need of seo services get in touch


5 Essential Steps To Grow Your Brand YouTube Channel

YouTube is a crucial platform to help build your brand!

According to a report from Google and Pixability, Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes. With video marketing being on the rise, as a business, it is important to utilise YouTube as a medium of engagement and promotion.

However, there are certain ideas and factors you should consider to optimise your business YouTube channel efficiently. This ranges from setting up the overall channel, making sure individual video SEO is up to scratch, and even taking a step back and analysing the content your company produces. Take a look!

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1 – Channel Setup

The overall YouTube channel setup is important. It needs to be optimised in a way that it can be discovered by appropriate audiences, and can be navigated in an engaging way. The core fundamentals of the SEO revolve around customising the channel information. The ‘About’ section should showcase your target audience, express the important information and values regarding your brand, and naturally include relevant keywords that can provoke outreach. Don’t forget to include all of your appropriate social media links too. Add ‘Channel Keywords’, they are essentially tags for your channel. Services such as Google Trends can be used to see what people are searching based on your field. No more than 10!

In terms of the visual navigation, you should have a well-designed banner that showcases your logo, fits the brand guidelines and maintains optimal resolution (2560 x 1440). A channel trailer should also be included to show the video you want new visitors to be introduced to. This could be a YouTube video that you have explaining your product or service, or a highlight video from one of your current campaigns.

 

 

2 – Individual Video SEO

So you’ve got the channel ready, it’s now time to optimise those YouTube videos! You need to have a catchy title that contains the exact keywords that you want to feature for. This also applies to the description. Use this as a chance to summarise the important points of your video and brand. It’s also an opportunity to link to your social media accounts.

Tags. Arguably the most important but most overlooked factor. Too many tags are counterproductive to SEO. 15 is the magic number. Break down your tags categorically into different styles:

Longer coherent tags with keywords
(e.g. if it was a gym in West London, you could say “west london gym classes sale”)
Medium more generalised searches
(e.g. “exercise classes”)
Single words that are broken down from the prior
(e.g. gym, classes etc)

Custom Thumbnails should be added to provide consistency and visual appeal. End screens and info cards that link to your other content and website (if you are partnered) can also be added to increase navigation between videos.

3 – Produce Quality Content Consistently

Sustaining a video marketing campaign with success on YouTube requires effort and time. Videos you produce need clear formulated plans. Don’t put all of your eggs in one basket. Spending lengthy amounts of time, resources and financial investment on videos you’re going to upload once every 6 months is not going to be beneficial for building your brand. Create and develop ideas for consistent videos relating to your brand, that even audiences without a connection to your company can engage with. This gives more of an open barrier for people to engage with your idea and can contribute to developing a consistent audience.

4 – Encourage User Participation

Start a discussion! Engage with your audience! Perhaps offer a chance for viewers to influence the content in some way! Developing interaction makes videos more memorable and can motivate audiences to participate actively. Replying to comments can also alter the perception of your brand because it makes it more human and relatable. If you manage to reply to every single comment, you will certainly notice a community start to form. Familiar faces will start to return and the outreach will start to grow. YouTube will reward channels with higher interaction levels, placing them in a more prominent position within the algorithm.

5 – Promote Your Videos

This might seem like an obvious pick, but it is so important. For the majority of cases, even the most active supporters of your brand are rarely going to actively search for your video marketing content. Promoting your YouTube videos on your prominent social media accounts will provide your videos with the attention they deserve. You already have your communities, why not transfer them to YouTube? There are several social media management platforms you can use, to upload and schedule your videos, and then share them on your relevant socials.

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These are the core fundamentals for developing your brand on YouTube. Implementing these changes isn’t going to boost you to the top of the trending page. It provides brands with professional optimisation that encourages growth on this competitive platform.