Articles Tagged with: video production
Is there an entrepreneur in you?

 

We’ve all been there. Staring into the distance thinking if only we had that great idea we’d be out the door in a flash.

Goodbye to the PAYE salary!

But for many it may not necessarily be a lack of ideas but just the confidence to just do it.

We spoke to Cyclo Technology founder Dominic Cotton about how he went from employee to entrepreneur.

Vebu hopes this will inspire those in full time jobs to get out there and follow your dreams

 

 


7 Questions To Help You Write The Perfect Brief

7 Questions To Help You Write The Perfect Video Production Brief

If you have come to the conclusion that hiring a production company is the best way to create a great corporate video, you should be able to communicate your intentions with clarity to help them understand your needs and your specific requirements. You have to “sell” them your concept or your creative idea to ignite their passion for it and their desire to turn your project into a success.

Here are a few examples of corporate videos and their possible formats.

Based on my personal work experience, here are a few of the most important questions that will help you communicate all key elements in your corporate video brief:

1. What is the goal of your video?

You must tell the production company what purpose you need this video for. Do you want to use it in a launch campaign or to support some marketing activities? Do you need your video to solve a particular problem? What are the core messages your video should communicate to the viewer? By helping the production team to understand the context, you make their work easier.

If you intend to use your video online, like many other companies do, then you have to set specific and measurable online marketing goals. Do you need this video to help create awareness for your brand? Do you want to use it to attract organic search traffic and high authority links from other websites? Maybe you need this video to increase conversions by building trust for your brand. Either way, you’ll need to find the right approach to video production and marketing to serve your purpose.

2. Who are the people in your target audience and how are they going to see your video?

Who do you want to see your video? How much do they already know about your company? Inform the production company on the distribution channels you intend to use. Will you use this video for training or conferences? Or are you thinking to upload it online? Perhaps you want to use it on TV.

3. What kind of content do you want in your video?

Your ideas on what to include in your video can help. Furthermore, you should inform the production company on things and features you can supply yourself. You may already have some shooting locations in mind, or perhaps you may have hired a well-known actor to help you with the voice over. If you already have some footage that you would want to include, mention it in your brief.

4. Do you have a preference in regard to the narrative style?

How would you prefer your video to be narrated? Would you like talking heads, voice over, or text titles? It would be good to make up your mind about this before the production starts, as different choices give different feels to a video. If you don’t have any idea about what to choose, the video production company can explain you all pros and cons of each option.

5. Do you have a particular style in mind?

Do you want a documentary-style video? What kind of video would you like? If you can show the team some examples of videos using the same style as your desired one, it would help the team gain a better understanding of your intention.

6. What are your budget limits?

You must have at least a rough idea about how much you’re willing to spend. Video production costs fall within a rather wide range, so you need to communicate to the production company what you can afford.

7. By when do you need your video to be ready?

As obvious as this may be, you have to specify a deadline right off the bat. Furthermore, how would you like to receive the final product? Maybe you want a specific number of DVDs with start up menus, or maybe you only want a high definition file to upload it online.

We also asked some video production teams what would they love to see in the briefs they receive from their clients. Here are some of their wishes:

Show some flexibility – If you outsource the creation of your video to a production company, allow them to be creative. If you want them to follow your instructions step by step, you might as well hire only a camera operator and someone to edit your video and coordinate the project yourself.

Be realistic – Big ideas might call for big budgets. If all that you can afford is to shoot footage with a smartphone, don’t expect a cinematic masterpiece.

Communicate – Write your brief in simple and clear terms. Keep in touch with the production team at all times and make yourself available to them, should they need to ask you anything.

Vebu hope these tips will help you write an excellent brief.


What Goes Into A Full Service Production Company

An idea is a great thing. Whether it highlights a partnership, is a creative way of explaining your new product, or tells a unique store about your company or brand, the process always needs to begin with an idea.

Everyone knows that videos are a very valuable asset for all industries. However, many individuals struggle with how to take an idea and transform it into a finished product that they will be proud of.

Our Video Production Company is a Full-Service Production Company is based on the partnerships that we have entered into with all or our clients. We guarantee we are the only call that you will ever have to make when it comes to creating corporate videos for your business. No matter how much creative assistance you need, the number of strange sets and props you want, the scale of the production, a Full-Service Production Company can make it all happen and be your one-stop shop.

I Know My Company Needs To Have A Corporate Video. Now, What Should I Do?

When you start searching for a video production service, you will find many companies offering video packages: event video package, audio + 2-camera package, testimonial video package, etc. We don’t believe that a corporate video production should be confined to a package. We believe instead to take on every single corporate video project on its own. This means, first discovering what needs to be done in order to bring your concept to life, and then providing whatever is needed to make attractive video content that stays within your budget. That is what a full-service production can do for you.

Every company that we work together with is completely unique; therefore, they need special video equipment that is tailored to their needs. The first thing we do at our initial concept meeting is to learn more about your organizations does the best. We have worked with both brand new startups and well-established companies, but one thing that they have in common is a mission that is focused on getting to the core of what makes their business special. Our job is to translate this message into original, captivating, and beautiful video content.

Does it sound vague to say video content? Don’t you just mean a testimonial video or commercial video?

These days, video content does appear to come in a practically endless number of forms. Although we have produced some of the more traditional commercial spots and testimonial videos, we have also done company story videos, event sizzles, social media videos, and some truly unique requests as well.

After we learn more about your organization and what your specific goals are, we will recommend what format of video that we think will suit your message best. With knowledge and input on your organization, we will get our collaborative process started by guiding you through the pre-production phase. As part of the creative partnership process, a full-service production company should be available to help you flesh an idea out to achieve the purpose.

One thing that happens all of the time is that a company will come to us to get a corporate video created and get so much more than what they were anticipating. New York Health and Racquet Club brought us in to create a series of testimonials for them. As the project was coming together, we realized some of the material could be repurposed for a 30-second commercial and social media campaign.

How long will pre-production take? And where will my corporate video go after that?

Pre-production may take anywhere a few days to a few months, depending on the scale and size of the project. However, you don’t need to worry about that much, since the specialists on our team have decades worth of combined experience to oversee all of the pre-production details.

Once your concept is in place, we will work closely with you to plan a script and also the shot list. Our products will coordinate the shoot day. One of the important aspects of a full-service production company is having the capability of providing any resource that our client needs or wants: whether that is a green screen, camera drones, or custom-built set. It is critical to have an experienced video production team that can help you navigate through any potential roadblocks that you might encounter.

My video shoot day has arrived. What comes next?

If you have a resourceful and experienced team that you are working with, your shoot day should go smoothly. Just like an excellent chef or surgeon, a first-rate crew will make the job appear to be easy. A cast of specialists is required for an ASL production to guide the client through a production day that is stress-free. Communicating clearly with our clients throughout the entire shoot is of utmost importance to us. Each ASL shoot that we do is a collaborative experience. We take great pride in our transparency since ultimately that is what is crucial for a full-service production company to bring your vision fully to life.

On each shoot we do, we set our handheld client monitors up so our clients can look at the shots that we have captured in real time, which puts your project literally into your hands.

When Can I See The Vision?

That is a good question. Soon after the wrap, we will provide you with our post-production schedule. Our editors play a critical role when it comes to working with you to discover the ideal graphics, music, and voiceover to ensure that your vision really pops. If everything is running as it was planned, then you will start to receive edit within a few weeks of the shoot.

There are certain events we cover that require rapid turnaround. Our sizzle videos for the Nielsen C360 conference are shot, edited and treated within 24 hours.

Ask anybody who is in corporate video production and they will tell you that the most underrated part of any project is the post-production phase. We take that very seriously. A video not only comes to life inside of the editing room, but that is also where a client can provide their input so that the project is shaped to their needs and desires. At Vebu.co.uk We would not say we were a full-service production company if we didn’t have a comprehensive post-production unit.


Promotional films we like

Promotional Films we Like

Shooting a promotional film about your own company can get enormously over-complicated. What to write, what to show. Key messages.

Which is why I love the old Zendesk video from a couple of years back. It’s just soooo simple. It’s simple and honest. It’s a “this is who we are” video and it works.

So don’t over think what you are trying to get across. In a 90 second promotional video your viewer will probably remember just one or two things.

Zendesk just try and say “This is who we are, and if you like this, we can do business together.”

There’s no better way of promoting your business than through a happy client. Video case studies showing how your product works and how it’s benefited a client are the best way to promote your business.

Better still show how; it’s improved your clients’ business, perhaps created better work flows or made them more efficient.

Businesses like to be linked to great ideas or solutions. It reflects well on them too.

See if you can add a strong human story. We shoot many videos for tech companies and we always stress to clients it’s important to show how these solutions are benefiting customers on a human level.

Some ideas just don’t need a lot of explaining. It’s a mood with strong pictures. We shot acclaimed Norfolk chef Matthew Owsley Brown cooking in a forest near his home. He’s a fantastic chef. You can see this from his cooking. Life made simple. Video Production couldn’t be easier.

Norfolk Forest from Vebu Creatives on Vimeo.


5 Essential Steps To Grow Your Brand YouTube Channel

YouTube is a crucial platform to help build your brand!

According to a report from Google and Pixability, Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes. With video marketing being on the rise, as a business, it is important to utilise YouTube as a medium of engagement and promotion.

However, there are certain ideas and factors you should consider to optimise your business YouTube channel efficiently. This ranges from setting up the overall channel, making sure individual video SEO is up to scratch, and even taking a step back and analysing the content your company produces. Take a look!

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1 – Channel Setup

The overall YouTube channel setup is important. It needs to be optimised in a way that it can be discovered by appropriate audiences, and can be navigated in an engaging way. The core fundamentals of the SEO revolve around customising the channel information. The ‘About’ section should showcase your target audience, express the important information and values regarding your brand, and naturally include relevant keywords that can provoke outreach. Don’t forget to include all of your appropriate social media links too. Add ‘Channel Keywords’, they are essentially tags for your channel. Services such as Google Trends can be used to see what people are searching based on your field. No more than 10!

In terms of the visual navigation, you should have a well-designed banner that showcases your logo, fits the brand guidelines and maintains optimal resolution (2560 x 1440). A channel trailer should also be included to show the video you want new visitors to be introduced to. This could be a YouTube video that you have explaining your product or service, or a highlight video from one of your current campaigns.

 

 

2 – Individual Video SEO

So you’ve got the channel ready, it’s now time to optimise those YouTube videos! You need to have a catchy title that contains the exact keywords that you want to feature for. This also applies to the description. Use this as a chance to summarise the important points of your video and brand. It’s also an opportunity to link to your social media accounts.

Tags. Arguably the most important but most overlooked factor. Too many tags are counterproductive to SEO. 15 is the magic number. Break down your tags categorically into different styles:

Longer coherent tags with keywords
(e.g. if it was a gym in West London, you could say “west london gym classes sale”)
Medium more generalised searches
(e.g. “exercise classes”)
Single words that are broken down from the prior
(e.g. gym, classes etc)

Custom Thumbnails should be added to provide consistency and visual appeal. End screens and info cards that link to your other content and website (if you are partnered) can also be added to increase navigation between videos.

3 – Produce Quality Content Consistently

Sustaining a video marketing campaign with success on YouTube requires effort and time. Videos you produce need clear formulated plans. Don’t put all of your eggs in one basket. Spending lengthy amounts of time, resources and financial investment on videos you’re going to upload once every 6 months is not going to be beneficial for building your brand. Create and develop ideas for consistent videos relating to your brand, that even audiences without a connection to your company can engage with. This gives more of an open barrier for people to engage with your idea and can contribute to developing a consistent audience.

4 – Encourage User Participation

Start a discussion! Engage with your audience! Perhaps offer a chance for viewers to influence the content in some way! Developing interaction makes videos more memorable and can motivate audiences to participate actively. Replying to comments can also alter the perception of your brand because it makes it more human and relatable. If you manage to reply to every single comment, you will certainly notice a community start to form. Familiar faces will start to return and the outreach will start to grow. YouTube will reward channels with higher interaction levels, placing them in a more prominent position within the algorithm.

5 – Promote Your Videos

This might seem like an obvious pick, but it is so important. For the majority of cases, even the most active supporters of your brand are rarely going to actively search for your video marketing content. Promoting your YouTube videos on your prominent social media accounts will provide your videos with the attention they deserve. You already have your communities, why not transfer them to YouTube? There are several social media management platforms you can use, to upload and schedule your videos, and then share them on your relevant socials.

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These are the core fundamentals for developing your brand on YouTube. Implementing these changes isn’t going to boost you to the top of the trending page. It provides brands with professional optimisation that encourages growth on this competitive platform.


The Explainer Video. What’s so great about it? Everything!

An explainer video drives sales

The explainer video really comes into it’s own in an age where customers want to know what you do but they want to know this quickly.

Will your product solve a problem, more their company profitable or help their customer service flow more smoothly?

An explainer video explains many facts in 60 seconds.

This was your problem. Here’s our solution. Here’s where you buy it. Boom.

It’s worth taking your time with the key messages

We call them explainer videos but really it’s a brand video. It’s probably the first time some-one will see your product. It’s your shop window. You have their attention but now you need to convert that interest into a lead.

So your script needs to be very tight. It needs to sing. The overall look needs to reflect your brand. This video needs to hit the ground running from the get go.

An Explainer video needs great creative

Many marketing companies talk about having a video strategy but our experience tells us that what really drives customers to your site isn’t just the process behind releasing video content at the right time in the right channels….a much stronger element is the creative idea.

You can promote a video until you are blue in the mouth but the creative behind it will make people watch it and share it.

Think about your video content strategy

We think the creative behind the video is more important than the strategy but only just.

There’s no point in producing a very clever video without thinking about how people are going to view it. So think about where your customers are. Video’s on Linkedin have a more business like feel than a video on Facebook. People don’t watch videos on Facebook with the sound up so what about subtitles? Instagram video’s may only be short ten second ident video’s.

Explainer videos come in many forms

It can be an animation. Talking heads or a mixture of both. Think elevator pitch but using video or animation.

One things for certain. Eighty per cent of all searches on the web by next year will be for video content.

Your customers expect video content and will be put off from your business if you don’t have it.

If you need any help with putting together your businesses own video strategy then get in touch with us at matt@vebu.co.uk or call 02081332995


Don’t forget about a decent sound design

It’s 50% visual and 50% sound design

So said George Lucas and he seems to know what he’s doing with sound design

And Vebu contributors Gulliver Moore and Olli Club were keen to shown the importance of design for their promo for Audio Networks

I think I must have been the last person to realise that great sound design can really lift a production.

I’m going to put my hand up here and say it’s probably because I came from the first generation of cameramen/reporters who were basically trying to do everything.

Soundie’s were just relics from the past weren’t they? The cameraman can just do sound can’t he?

Well, no.

The world has come full circle for me. A video producer can shoot what they like on an iphone but the first thing you notice is the sound.

“The truth is, for me, it’s obvious that 70, 80 percent of a movie is sound.”
Danny Boyle

There’s a nice blog on this from the guys at Story & Heart

For those who just need a quick blast of what you should be thinking about – there’s 4 basic elements; voice-over, music, effects and finally emotional sounds (usually in the background)  that really create a mood.

It’s this final type that can be quite interesting; the indiscernible screeching sound we can’t quite hear but know thats there…just as you’re hiding behind the sofa.

Because let’s face it horror movies do sound really well.

Sound Design doesn’t have to cost the Earth

Sound Design isn’t just for high end film-makers. A decent free-lance sound designer can work wonders on your corporate video production or brand animation for £300 a day – a couple of days including client feedback should be enough for a two minute video.

For anyone producing an animation sound design is a must, it’ll add character and personality.

Interestingly we’ve found that if you’re running out of budget to fill the screen sound really adds an extra layer of interest to the brain. Sound design really can keep the interest and the flow…flowing.

If you need any help with putting together your businesses own video strategy then get in touch with us at matt@vebu.co.uk or call 02081332995


A decent voice-over artist is worth it

Voice-over artists really are the cherry on the cake

 

It’s amazing how many times I’ve watched a half decent animation or explainer video and thought; this is well written and the animation flows quite nicely, but why have they got the marketing assistant to be the voice-over artist or it’s the Head of Sales who I can imagine when pitching to an audience is quite engaging but doesn’t quite translate to video.

Being a great voice over-artist really is a skill and there are many actors who don’t have this skill either.

The bad ones come in to the studio and don’t try and get a feel for what their “character” needs. The good ones get a real sense of the timing, tone of voice and understanding of the audience.

So I thought this week I’d shine the spotlight on a couple of great voice-over artists I’d recommend.

Interestingly two of them are based in the US but that wasn’t a problem with the work flow. Once you’ve put a call in, most are happy for you to sit on on the recording on skype or send over a take and if you don’t like it or have some feedback, they just re-record it.

I can’t stress enough how an experienced voice-over artist can really lift a script.

Getting the tone of voice right

I’ve worked with Andy Barnett a couple of times and I never get bored of his voice. I read a lot of gumshoe Americana fiction. Andy is very versatile but the way I’d describe my favourite voice of his would be film noir. The private dick who’s been beaten up a couple of times and lived to tell the tale and get the gal at the end. Here is is on a job we did for McDonald Butler. Their client was Atos

 

Let your voice-over artist add a bit of fun to the proceedings

Victoria Shepherd is a Brit based voice-over artist in San Francisco – very professional and has a great range from the serious to funny. She has her own studio and is very prompt and professional in providing alternative takes.

 

If you need any help with putting together your businesses own video strategy then get in touch with us at matt@vebu.co.uk or call 02081332995


The Circular Economy & Branding – Notes from a Speech by Nick Liddell

What is the Circular Economy

Vebu caught up with some of the key speakers at the Transform Conference where we heard The Clearing‘s Nick Liddell discussing the circular economy.

The idea of the circular economy revolves around the premise of zero wastage from producing goods in the world today. Image if we could recycle 100% of the materials used in any given goods.

The economics behind this make for very sound reading. We live in a linear world where we are consuming ever more goods; production needs to increase, and we are running out of the raw materials needed to keep up. The traditional manufacturing processes are struggling to extract profit because we all want these goods ever more cheaply. While, even in poorer countries, wages are slowly rising, the rate of consumption of goods is rising even faster still.

The circular economy revolves around the principle of total recycling, looked at from an economical perspective.

Let’s go over some of the key points from Nick Liddell’s talk:

How do we implement the principles behind the circular economy? 

There are now many ways in which we can make better use of the raw materials we have at hand.

First off, we can design out the waste – that is, looking at what would otherwise be considered waste in a new way, giving it new life.  Reuse, repair or refurbish. Furniture reuse is an obvious one here.

Cascading of resources is also becoming mainstream. That is, using the by-products of production to make other products. Marmite has been around for decades, the base product of this delightful spread coming from the brewing of beer. We are now able to produce jet fuel as a bi-product of the steel industry.

Modular design is another great way of making efficient use of resources. Modular design means that when one part of an item needs replacing it can be detached and replaced whilst leaving the rest intact.

Changing sense of ownership

Nick finished his talk with a word on the changing sense of ownership. Do we still need to own anything? We’ve seen the change in ownership in cars and music, it doesn’t have to stop there.

There’s also the idea of viewing your clothes in much the same way that people are now viewing music –  not fully owning them but instead merely renting them over a period of time. Think of models used by companies like Airbnb – could you make money out of the clothes your not wearing?

If we are constantly seeing products move through a life-cycle of re-design and re-invention during their own life-cycles we are merely owning them for a part of their lives.

All in all, it was interesting talk and we’d recommend you catch Nick Liddell from the Clearing when you can.

If you’re interested in learning more about how we have been producing award winning video content over the past 15 years and we are recognized as a top Branding Agency on DesignRush then get in touch with matt@vebu.co.uk

Matt Gardner

Vebu


The creative service agency in this freelance world

 

 

What are the benefits to the creative service agency in this freelance world?

Brian Rashid wrote this year in Forbes that by 2020 50% of the US workforce will be working in some sort of freelance capacity.

Once seen as the slacker way of life, the freelancer is now perceived as the person who is taking control of their life.

Whether it’s setting up a new business or just working when you want to, people now have the opportunity to spread their wings.

Working remotely is now the norm in a creative service agency despite the size of the files we send back and forth.

Clients actually like not having to turn up to an edit suite and maybe editors like that also!

Work spaces like WeWork are on the rise, where more often than not teams work from home and just come together to hot desk when needed.

Working remotely works for even large projects but there needs to be a central project manager.

Here at Vebu we work just like a normal agency with account managers and a central office, however we are more than happy for the creative to happen offsite, in a different city or country depending on the brief.

We work to a clear transparent schedule that’s signed off by the client before we start the project.

The biggest benefit is actually reserved for the client. When a  creative service agency uses freelancers, they can bring on board the right skill set for the job, rather than shoe horn the in-house talent into a tight fit.

If you’re interested in learning more about how we have been producing award winning video content over the past 15 years then get in touch with mattg@gandbagency.com

Matt Gardner

G&B Agency