Articles Tagged with: video production
Video Production Agencies Have Become The New Creative Powerhouses

Over the last few decades, the advertising industry has faced major change and disruption to its daily life. During the late 1990s and the early 2000s, traditional methods of advertising were being phased by the internet and social media revolution. The financial crisis of 2007 and 2008 also led to budget cuts and economic slowdown as the advertising industry become more digitalized.

 

Several of the most well-known brands like Visa and Coca Cola have made drastic changes to their ad spending. The year of 2015 even saw the biggest leading advertiser Proctor And Gamble making large cuts in their advertising budgets. Advertising agencies affiliated with them suffered since they were solely on a mission to save up to a whopping half of a billion in ad fees.

 

Besides tight financial budgets, the advertising industry has seen a complete re-evaluation on how they make their pounds as the digital age takes over. However, recent years has taught us that the shift has left the markets in undecided faith.

 

The Digitalisation Of Advertising

 

Social media has revolutionised the way that we view stats and they’ve indicated that the online world demands videos more than anything else. Roughly 82% of users on the popular platform Twitter seek video content while the watch count of Youtube viewers is surpassing expectations with over 1 billion hours each day.

 

However, this is nothing more than a simple shift as the internet continues on its rampage changing every aspect of the advertising industry. The internet is also responsible for changing the distribution processes of content as well. All of this is because just about anyone these days has a smartphone and can easily post and share videos as much as they want without any costs attached.

 

The online audience now expects to have a certain amount of videos present each day from their favourite brands. This constant pressure has paved the way for brands to create and post captivating content on a frequent basis. Hence the videos being made as also change as most businesses and brands are using segmented content.

 

Influential trendsetter agencies are also now being undercut since ad budgets have decreased along with the frequency in ads. This left most of them falling into a black hole. Lately, production companies consisting of professional well trained and experienced teams of production and video experts have found themselves in a strikingly new position. They’re now acting as mini agencies that offer creative market and product activation.

 

Bypassing The Ad Agencies

Ad agency

 

Qualcomm is one of the few companies that went through the brand evading stages that most traditional companies went through. In 2012 they secured the first AveMachine that produced animated films and became Americas first multinational telecom company to do so. However, the AveMachine was also known for winning several awards.

 

Qualcomm’s head of brand strategy Liya Sharif shared company views of why the company sidestepped advertising agencies and went to a very experienced company. She indicated that they were able to not only create but also direct what they were working on. She further stated that the company brought a new level of expertise that regular agencies failed to do.

 

The advertising agency of Victors And Spoils CEO John Winsor gave a striking assessment on why brands were leaving agencies in the dust and how innovative technology was changing every step of the process. Technology led to the development of crowdfunded ideas as brand content was distributed freely on social media platforms.

 

He indicated that agencies used to be the one changing culture until a rise in tech. Creative ideas are now coming from persons who are versed in the same software and tools that agencies used.

 

Agencies Are Now Adapting The Practices Of Video Production Companies

Ad agencies now have a true stepping stone since they are embracing and immersing themselves in a more collaborative and digitilized technological era. Ad agencies now realise that in order to adapt to such rapid changes, they need to produce more digital content in an effort to combat the potential threats that they face.

 

BBDO representative David Rolfe of a New York based agency says that agencies capabilities need to become the soul of existing agencies. He went on to suggest that when agencies employ these capabilities, the creative process flows from the beginning; and it aids with addressing different types of content whether big or small.

 

Many of the larger brands around the world has decided to make inhouse creative ads since they are faced with tighter budgets. Hence the middle man or the ad agency is cut out of the process.

 

With that said, traditional agencies are far from being outdated in a technologically advanced era. They need to grow and many are now evolving and adapting to practices, demands and trends. These and more are accomplished by creatively outsourcing their video tasks to companies that are more experienced. This ensures that they stay competitive in the ever-changing world of digital content.

Vebu.co.uk would like to hear your thoughts on this, Get in touch


Create A Great Marketing Video in 2020 With The Help Of 14 Tips On Video Production.

Tips On Video Pre-Production 2020.

If you are going to create a marketing video, you need to be organized and well prepared to succeed in video production. If you are not organized and decide to shoot the video without a plan, then you can expect nothing less but poor results. However, when you are organized and prepared, you can focus your mind on what matters most and avoid last minute rash.

Time is precious, therefore, do not waste any of it. Make sure that you have a script ready a day or two before the big day comes. Be sure of what needs to be said and from which point of view or angle. Here are a few steps to that you might want to follow to help you succeed in such a complex project.

1. Be Unique And Original With Your Content.

If you want your marketing video to be a success, then it is advisable that be creative with your concept and be original. That means come-up with your own ideas and not still someone else’s concept. You can look for ideas on the web, where you can gather even more details such as which marketing videos have great returns on investment in your business sector. Moreover, you can also use the same channel to find out whether the idea you have is used by another marketer or not.

2. Be organized

Before you start shooting your marketing video, make sure that you plan everything in advance. Make sure that you cover the following basics, writing the script, create a short detailed list, and outline a storyboard. Have an alternative footage so that it can be easy for you to work on when it comes to editing.

3. Be Specific About The Video Subjects You Want To Use.

With video production, it is vital that you set standards for your casting actors. That means you need to find someone who is easy to work with and can memorize the script without any problems. Furthermore, make sure that they can deliver your message in a natural manner. when you find the ideal person for the job, make sure that you practice in advance before shooting the main film.

4. Be Careful And Creative With The Setting

When it comes to video setting, be real and honest with your audience. The best way you can do this is to record your marketing footage in different locations. However, make sure that the areas you choose to shoot the video are not too crowded or busy.

Film Making Tips

Film Making tip 2020

Even though you can always edit the film after recording, it is advisable that you try to perfect each detail of your video production process to save time. Editing is not an easy task and can take much of your time than would expect. Therefore, shooting a video with fewer mistakes will save you a lot of time from editing. If you are not satisfied with the end results, find out what needs to be changed before shooting the video again.

5. Consider Having Quality Sound During Video Production.

Good video footage with poor sound quality will not attract anyone’s attention. Therefore, make sure that you invest in quality sound as well if you want the message to be heard clearly. Use microphones that are manufactured to top leading bands. Moreover, request for wireless microphones since they are easy to work with during video production.

6. Lights Setting.

During video production, make sure that everything can be seen clearly without being exposed to too much lighting. Because of these reasons, you might want to invest in a quality lighting setup such as the three-point lighting.

7. Keep You Videos Stable Using A Tripod.

If you do not want your videos to be shaking during production, then it is advisable that you use a strong tripod to hold your camera in place when shooting the videos. Furthermore, make sure that you have a tabletop tripod and a standing tripod as well so that you can get stable footage from any position.

8. Do not Loss Focus When Shooting Videos.

When shooting your videos, pay close attention to each detail without losing focus. That means the camera should be stable and focused and remember to lock or switch on the exposure so that the camera does not lose focus easily. Also, remember to keep the footages white balanced so that the lighting can be neutral from all angles.

9. stick To Rule Of Thirds During Video Production.

When filming that your footage is in line with the rule of thirds, which requires you to divide your shots into three sections which are vertically, horizontally and placing the main subject off-center. This creates a story line in your footage, which is something difficult to achieve with only straight-on shots.

Video Production Editing Tips

If you want your marketing video to attract viewers attention, the make sure that it is unique and well detailed. Get rid of unnecessary scenes when editing and make sure that the footage runs smoothly without dragging. Have in mind that you only have a limited period to grab your audience attention. Therefore, make sure that your video is not only relevant, but informative and engaging right from the start.

10. Make Your Video Unforgettable For The Viewers.

Besides seeing your marketing video, you want the viewers to be carried away both mentally and emotionally as well and the best way to do this is to use proper tone, speed, and structure on your video. The layout of your storyline should be overwhelming and lastly, make sure that you arrange the footage in a way that the script and storyboard flow together.

camera equipment 2020

11. Take Advantage Of B-roll

B-roll footage can be sued to cover up any cuts that you may have done on your videos. Moreover, there are various websites where you can get a b-roll, a good example is the Vizeedy domain. This is a great option when you do not have time to create your own b-roll.

12. Use Soundtrack For The Background.

A soundtrack playing in the background will project your message even more. However, make sure that the soundtrack is not too loud otherwise it might sound annoying for the audience. If you do not have a soundtrack of your own, you can download free stock soundtracks from sites such as AudioMicro. Furthermore, be sure to choose a soundtrack that is not licensed otherwise you will end up losing what you have been working for.

13. Optimize The Text In You Video.

You do not want the viewers to struggle reading the text content in your video. That is why it is advisable that you use a bold and clear font for your text. You can also use text animations to attract the viewer’s attention.

14. Your Video Should Meet All The Requirements Set By The Platform You Choose To Use.

Before you publish your marketing video on any platform, make sure that it meets all the necessary requirements put in place by that particular platform. Either you want to upload your video on social networks such as Facebook and YouTube or post it on your website, make sure that it is optimized to the right specifications. Furthermore, do not forget to use captions on your videos since most viewers do not watch videos while the volume is turned on.

Check back with us at Vebu.co.uk for more


Is there an entrepreneur in you?

 

We’ve all been there. Staring into the distance thinking if only we had that great idea we’d be out the door in a flash.

Goodbye to the PAYE salary!

But for many it may not necessarily be a lack of ideas but just the confidence to just do it.

We spoke to Cyclo Technology founder Dominic Cotton about how he went from employee to entrepreneur.

Vebu hopes this will inspire those in full time jobs to get out there and follow your dreams

 

 


7 Questions To Help You Write The Perfect Brief

7 Questions To Help You Write The Perfect Video Production Brief

If you have come to the conclusion that hiring a production company is the best way to create a great corporate video, you should be able to communicate your intentions with clarity to help them understand your needs and your specific requirements. You have to “sell” them your concept or your creative idea to ignite their passion for it and their desire to turn your project into a success.

Here are a few examples of corporate videos and their possible formats.

Based on my personal work experience, here are a few of the most important questions that will help you communicate all key elements in your corporate video brief:

1. What is the goal of your video?

You must tell the production company what purpose you need this video for. Do you want to use it in a launch campaign or to support some marketing activities? Do you need your video to solve a particular problem? What are the core messages your video should communicate to the viewer? By helping the production team to understand the context, you make their work easier.

If you intend to use your video online, like many other companies do, then you have to set specific and measurable online marketing goals. Do you need this video to help create awareness for your brand? Do you want to use it to attract organic search traffic and high authority links from other websites? Maybe you need this video to increase conversions by building trust for your brand. Either way, you’ll need to find the right approach to video production and marketing to serve your purpose.

2. Who are the people in your target audience and how are they going to see your video?

Who do you want to see your video? How much do they already know about your company? Inform the production company on the distribution channels you intend to use. Will you use this video for training or conferences? Or are you thinking to upload it online? Perhaps you want to use it on TV.

3. What kind of content do you want in your video?

Your ideas on what to include in your video can help. Furthermore, you should inform the production company on things and features you can supply yourself. You may already have some shooting locations in mind, or perhaps you may have hired a well-known actor to help you with the voice over. If you already have some footage that you would want to include, mention it in your brief.

4. Do you have a preference in regard to the narrative style?

How would you prefer your video to be narrated? Would you like talking heads, voice over, or text titles? It would be good to make up your mind about this before the production starts, as different choices give different feels to a video. If you don’t have any idea about what to choose, the video production company can explain you all pros and cons of each option.

5. Do you have a particular style in mind?

Do you want a documentary-style video? What kind of video would you like? If you can show the team some examples of videos using the same style as your desired one, it would help the team gain a better understanding of your intention.

6. What are your budget limits?

You must have at least a rough idea about how much you’re willing to spend. Video production costs fall within a rather wide range, so you need to communicate to the production company what you can afford.

7. By when do you need your video to be ready?

As obvious as this may be, you have to specify a deadline right off the bat. Furthermore, how would you like to receive the final product? Maybe you want a specific number of DVDs with start up menus, or maybe you only want a high definition file to upload it online.

We also asked some video production teams what would they love to see in the briefs they receive from their clients. Here are some of their wishes:

Show some flexibility – If you outsource the creation of your video to a production company, allow them to be creative. If you want them to follow your instructions step by step, you might as well hire only a camera operator and someone to edit your video and coordinate the project yourself.

Be realistic – Big ideas might call for big budgets. If all that you can afford is to shoot footage with a smartphone, don’t expect a cinematic masterpiece.

Communicate – Write your brief in simple and clear terms. Keep in touch with the production team at all times and make yourself available to them, should they need to ask you anything.

Vebu hope these tips will help you write an excellent brief.


What Goes Into A Full Service Production Company

What Goes Into A Full Service Production Company

An idea is a great thing. Whether it highlights a partnership, is a creative way of explaining your new product, or tells a unique store about your company or brand, the process always needs to begin with an idea.

Everyone knows that videos are a very valuable asset for all industries. However, many individuals struggle with how to take an idea and transform it into a finished product that they will be proud of.

Our Video Production Company is a Full-Service Production Company is based on the partnerships that we have entered into with all or our clients. We guarantee we are the only call that you will ever have to make when it comes to creating corporate videos for your business. No matter how much creative assistance you need, the number of strange sets and props you want, the scale of the production, a Full-Service Production Company can make it all happen and be your one-stop shop.

I Know My Company Needs To Have A Corporate Video. Now, What Should I Do?

When you start searching for a video production service, you will find many companies offering video packages: event video package, audio + 2-camera package, testimonial video package, etc. We don’t believe that a corporate video production should be confined to a package. We believe instead to take on every single corporate video project on its own. This means, first discovering what needs to be done in order to bring your concept to life, and then providing whatever is needed to make attractive video content that stays within your budget. That is what a full-service production can do for you.

Every company that we work together with is completely unique; therefore, they need special video equipment that is tailored to their needs. The first thing we do at our initial concept meeting is to learn more about your organizations does the best. We have worked with both brand new startups and well-established companies, but one thing that they have in common is a mission that is focused on getting to the core of what makes their business special. Our job is to translate this message into original, captivating, and beautiful video content.

Does it sound vague to say video content? Don’t you just mean a testimonial video or commercial video?

These days, video content does appear to come in a practically endless number of forms. Although we have produced some of the more traditional commercial spots and testimonial videos, we have also done company story videos, event sizzles, social media videos, and some truly unique requests as well.

After we learn more about your organization and what your specific goals are, we will recommend what format of video that we think will suit your message best. With knowledge and input on your organization, we will get our collaborative process started by guiding you through the pre-production phase. As part of the creative partnership process, a full-service production company should be available to help you flesh an idea out to achieve the purpose.

One thing that happens all of the time is that a company will come to us to get a corporate video created and get so much more than what they were anticipating. New York Health and Racquet Club brought us in to create a series of testimonials for them. As the project was coming together, we realized some of the material could be repurposed for a 30-second commercial and social media campaign.

How long will pre-production take? And where will my corporate video go after that?

Pre-production may take anywhere a few days to a few months, depending on the scale and size of the project. However, you don’t need to worry about that much, since the specialists on our team have decades worth of combined experience to oversee all of the pre-production details.

Once your concept is in place, we will work closely with you to plan a script and also the shot list. Our products will coordinate the shoot day. One of the important aspects of a full-service production company is having the capability of providing any resource that our client needs or wants: whether that is a green screen, camera drones, or custom-built set. It is critical to have an experienced video production team that can help you navigate through any potential roadblocks that you might encounter.

My video shoot day has arrived. What comes next?

If you have a resourceful and experienced team that you are working with, your shoot day should go smoothly. Just like an excellent chef or surgeon, a first-rate crew will make the job appear to be easy. A cast of specialists is required for an ASL production to guide the client through a production day that is stress-free. Communicating clearly with our clients throughout the entire shoot is of utmost importance to us. Each ASL shoot that we do is a collaborative experience. We take great pride in our transparency since ultimately that is what is crucial for a full-service production company to bring your vision fully to life.

On each shoot we do, we set our handheld client monitors up so our clients can look at the shots that we have captured in real time, which puts your project literally into your hands.

When Can I See The Vision?

That is a good question. Soon after the wrap, we will provide you with our post-production schedule. Our editors play a critical role when it comes to working with you to discover the ideal graphics, music, and voiceover to ensure that your vision really pops. If everything is running as it was planned, then you will start to receive edit within a few weeks of the shoot.

There are certain events we cover that require rapid turnaround. Our sizzle videos for the Nielsen C360 conference are shot, edited and treated within 24 hours.

Ask anybody who is in corporate video production and they will tell you that the most underrated part of any project is the post-production phase. We take that very seriously. A video not only comes to life inside of the editing room, but that is also where a client can provide their input so that the project is shaped to their needs and desires. At Vebu.co.uk We would not say we were a full-service production company if we didn’t have a comprehensive post-production unit.


Promotional films we like

Promotional Films we Like

Shooting a promotional film about your own company can get enormously over-complicated. What to write, what to show. Key messages.

Which is why I love the old Zendesk video from a couple of years back. It’s just soooo simple. It’s simple and honest. It’s a “this is who we are” video and it works.

So don’t over think what you are trying to get across. In a 90 second promotional video your viewer will probably remember just one or two things.

Zendesk just try and say “This is who we are, and if you like this, we can do business together.”

There’s no better way of promoting your business than through a happy client. Video case studies showing how your product works and how it’s benefited a client are the best way to promote your business.

Better still show how; it’s improved your clients’ business, perhaps created better work flows or made them more efficient.

Businesses like to be linked to great ideas or solutions. It reflects well on them too.

See if you can add a strong human story. We shoot many videos for tech companies and we always stress to clients it’s important to show how these solutions are benefiting customers on a human level.

Some ideas just don’t need a lot of explaining. It’s a mood with strong pictures. We shot acclaimed Norfolk chef Matthew Owsley Brown cooking in a forest near his home. He’s a fantastic chef. You can see this from his cooking. Life made simple. Video Production couldn’t be easier.

Norfolk Forest from Vebu Creatives on Vimeo.


5 Essential Steps To Grow Your Brand YouTube Channel

YouTube is a crucial platform to help build your brand!

According to a report from Google and Pixability, Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes. With video marketing being on the rise, as a business, it is important to utilise YouTube as a medium of engagement and promotion.

However, there are certain ideas and factors you should consider to optimise your business YouTube channel efficiently. This ranges from setting up the overall channel, making sure individual video SEO is up to scratch, and even taking a step back and analysing the content your company produces. Take a look!

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1 – Channel Setup

The overall YouTube channel setup is important. It needs to be optimised in a way that it can be discovered by appropriate audiences, and can be navigated in an engaging way. The core fundamentals of the SEO revolve around customising the channel information. The ‘About’ section should showcase your target audience, express the important information and values regarding your brand, and naturally include relevant keywords that can provoke outreach. Don’t forget to include all of your appropriate social media links too. Add ‘Channel Keywords’, they are essentially tags for your channel. Services such as Google Trends can be used to see what people are searching based on your field. No more than 10!

In terms of the visual navigation, you should have a well-designed banner that showcases your logo, fits the brand guidelines and maintains optimal resolution (2560 x 1440). A channel trailer should also be included to show the video you want new visitors to be introduced to. This could be a YouTube video that you have explaining your product or service, or a highlight video from one of your current campaigns.

 

 

2 – Individual Video SEO

So you’ve got the channel ready, it’s now time to optimise those YouTube videos! You need to have a catchy title that contains the exact keywords that you want to feature for. This also applies to the description. Use this as a chance to summarise the important points of your video and brand. It’s also an opportunity to link to your social media accounts.

Tags. Arguably the most important but most overlooked factor. Too many tags are counterproductive to SEO. 15 is the magic number. Break down your tags categorically into different styles:

Longer coherent tags with keywords
(e.g. if it was a gym in West London, you could say “west london gym classes sale”)
Medium more generalised searches
(e.g. “exercise classes”)
Single words that are broken down from the prior
(e.g. gym, classes etc)

Custom Thumbnails should be added to provide consistency and visual appeal. End screens and info cards that link to your other content and website (if you are partnered) can also be added to increase navigation between videos.

3 – Produce Quality Content Consistently

Sustaining a video marketing campaign with success on YouTube requires effort and time. Videos you produce need clear formulated plans. Don’t put all of your eggs in one basket. Spending lengthy amounts of time, resources and financial investment on videos you’re going to upload once every 6 months is not going to be beneficial for building your brand. Create and develop ideas for consistent videos relating to your brand, that even audiences without a connection to your company can engage with. This gives more of an open barrier for people to engage with your idea and can contribute to developing a consistent audience.

4 – Encourage User Participation

Start a discussion! Engage with your audience! Perhaps offer a chance for viewers to influence the content in some way! Developing interaction makes videos more memorable and can motivate audiences to participate actively. Replying to comments can also alter the perception of your brand because it makes it more human and relatable. If you manage to reply to every single comment, you will certainly notice a community start to form. Familiar faces will start to return and the outreach will start to grow. YouTube will reward channels with higher interaction levels, placing them in a more prominent position within the algorithm.

5 – Promote Your Videos

This might seem like an obvious pick, but it is so important. For the majority of cases, even the most active supporters of your brand are rarely going to actively search for your video marketing content. Promoting your YouTube videos on your prominent social media accounts will provide your videos with the attention they deserve. You already have your communities, why not transfer them to YouTube? There are several social media management platforms you can use, to upload and schedule your videos, and then share them on your relevant socials.

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These are the core fundamentals for developing your brand on YouTube. Implementing these changes isn’t going to boost you to the top of the trending page. It provides brands with professional optimisation that encourages growth on this competitive platform.


The Explainer Video. What’s so great about it? Everything!

An explainer video drives sales

The explainer video really comes into it’s own in an age where customers want to know what you do but they want to know this quickly.

Will your product solve a problem, more their company profitable or help their customer service flow more smoothly?

An explainer video explains many facts in 60 seconds.

This was your problem. Here’s our solution. Here’s where you buy it. Boom.

It’s worth taking your time with the key messages

We call them explainer videos but really it’s a brand video. It’s probably the first time some-one will see your product. It’s your shop window. You have their attention but now you need to convert that interest into a lead.

So your script needs to be very tight. It needs to sing. The overall look needs to reflect your brand. This video needs to hit the ground running from the get go.

An Explainer video needs great creative

Many marketing companies talk about having a video strategy but our experience tells us that what really drives customers to your site isn’t just the process behind releasing video content at the right time in the right channels….a much stronger element is the creative idea.

You can promote a video until you are blue in the mouth but the creative behind it will make people watch it and share it.

Think about your video content strategy

We think the creative behind the video is more important than the strategy but only just.

There’s no point in producing a very clever video without thinking about how people are going to view it. So think about where your customers are. Video’s on Linkedin have a more business like feel than a video on Facebook. People don’t watch videos on Facebook with the sound up so what about subtitles? Instagram video’s may only be short ten second ident video’s.

Explainer videos come in many forms

It can be an animation. Talking heads or a mixture of both. Think elevator pitch but using video or animation.

One things for certain. Eighty per cent of all searches on the web by next year will be for video content.

Your customers expect video content and will be put off from your business if you don’t have it.

If you need any help with putting together your businesses own video strategy then get in touch with us at matt@vebu.co.uk or call 02081332995


Don’t forget about a decent sound design

It’s 50% visual and 50% sound design

So said George Lucas and he seems to know what he’s doing with sound design

And Vebu contributors Gulliver Moore and Olli Club were keen to shown the importance of design for their promo for Audio Networks

I think I must have been the last person to realise that great sound design can really lift a production.

I’m going to put my hand up here and say it’s probably because I came from the first generation of cameramen/reporters who were basically trying to do everything.

Soundie’s were just relics from the past weren’t they? The cameraman can just do sound can’t he?

Well, no.

The world has come full circle for me. A video producer can shoot what they like on an iphone but the first thing you notice is the sound.

“The truth is, for me, it’s obvious that 70, 80 percent of a movie is sound.”
Danny Boyle

There’s a nice blog on this from the guys at Story & Heart

For those who just need a quick blast of what you should be thinking about – there’s 4 basic elements; voice-over, music, effects and finally emotional sounds (usually in the background)  that really create a mood.

It’s this final type that can be quite interesting; the indiscernible screeching sound we can’t quite hear but know thats there…just as you’re hiding behind the sofa.

Because let’s face it horror movies do sound really well.

Sound Design doesn’t have to cost the Earth

Sound Design isn’t just for high end film-makers. A decent free-lance sound designer can work wonders on your corporate video production or brand animation for £300 a day – a couple of days including client feedback should be enough for a two minute video.

For anyone producing an animation sound design is a must, it’ll add character and personality.

Interestingly we’ve found that if you’re running out of budget to fill the screen sound really adds an extra layer of interest to the brain. Sound design really can keep the interest and the flow…flowing.

If you need any help with putting together your businesses own video strategy then get in touch with us at matt@vebu.co.uk or call 02081332995


A decent voice-over artist is worth it

Voice-over artists really are the cherry on the cake

 

It’s amazing how many times I’ve watched a half decent animation or explainer video and thought; this is well written and the animation flows quite nicely, but why have they got the marketing assistant to be the voice-over artist or it’s the Head of Sales who I can imagine when pitching to an audience is quite engaging but doesn’t quite translate to video.

Being a great voice over-artist really is a skill and there are many actors who don’t have this skill either.

The bad ones come in to the studio and don’t try and get a feel for what their “character” needs. The good ones get a real sense of the timing, tone of voice and understanding of the audience.

So I thought this week I’d shine the spotlight on a couple of great voice-over artists I’d recommend.

Interestingly two of them are based in the US but that wasn’t a problem with the work flow. Once you’ve put a call in, most are happy for you to sit on on the recording on skype or send over a take and if you don’t like it or have some feedback, they just re-record it.

I can’t stress enough how an experienced voice-over artist can really lift a script.

Getting the tone of voice right

I’ve worked with Andy Barnett a couple of times and I never get bored of his voice. I read a lot of gumshoe Americana fiction. Andy is very versatile but the way I’d describe my favourite voice of his would be film noir. The private dick who’s been beaten up a couple of times and lived to tell the tale and get the gal at the end. Here is is on a job we did for McDonald Butler. Their client was Atos

 

Let your voice-over artist add a bit of fun to the proceedings

Victoria Shepherd is a Brit based voice-over artist in San Francisco – very professional and has a great range from the serious to funny. She has her own studio and is very prompt and professional in providing alternative takes.

 

If you need any help with putting together your businesses own video strategy then get in touch with us at matt@vebu.co.uk or call 02081332995