Articles Tagged with: youtube
9 Video Marketing Statistics for 2019

9 Video Marketing Statistics for 2019

As 2018 comes to a close and people begin to welcome its upgraded version, 2019, it is time to take a moment to think about how this is going to impact video marketing. This is an area that is constantly changing and it is only right for anyone who is serious about business to keep an eye on statistics. In case you need more information so you can use it to hone your strategy, here are 10 points you need to take note of.

 

1. Majority of traffic will go to Video

video traffic increase

It has been predicted that most of the traffic on the Web (about 80%) will be video content by the start of 2021.

This means that anyone who has not been integrating video into their plans should certainly start now. Since it will be commonplace for people to see this kind of content all over the place, they will expect it. Those who choose not to take heed are bound to get left behind.

2.Company Size VS videos created

Company size has little to do with the number of videos that are being created.

While it would probably seem like larger corporations with huge budgets would create more videos, this is actually not the same at all. However with corporate video production, Even small start-ups are realizing the pull that this kind of content has on user retention. As a result, they are taking the bulk of their budgets and using it for this.

3. Technology companies create some of the shortest videos on the Web.

The reality is that the average person is not going to sit through a long video to its entirety. For this reason, technology companies have been taking note and started focusing on shorter videos. This means two things. If you are in this industry, you certainly have to remember this when creating marketing materials. It also means that those who are not in this particular field need to take notice and follow their lead if they want to stay ahead of the curve.

4. Smaller businesses are more likely to do marketing internally.

If you own a small business, the idea of trying to set aside a large budget for marketing can be frightening. The great thing is that this is not a necessity. There are many companies that are taking the marketing skills of their current staff, putting their heads together and creating solid strategies. You do not have to let a lack of an unlimited cash flow stop you from doing well in this arena.

5. Most business-related video content is viewed on laptops and PCs

With the influx of people who are using mobile devices, it is generally assumed that this is how most would view business videos, but this is not the case. In fact, the likelihood of someone using mobile for this purpose is a meager 11%. This does not mean that you should discontinue optimizing sites and content for those users, but it is something to think about.

The reason for this is likely the fact that people like watching informational content on larger screens. They tend to understand and retain this information better that way.

6. The middle of the week is the best time to post business videos.Video marketing statistics

There was something mentioned about this several years back, but this is true now more than ever. The reasoning behind this is probably because many business people log off on the weekends so they are hit with a barrage of work on Mondays, so they need a day or two to get back into the swing of things. By the latter part of the week, they are focused on wrapping things up to get ready for the weekend. Ideally, Tuesday through Thursday would be your best bet for posting if you want people to watch your content while it is fresh.

7. Most social media videos are watched without sound.

This means that you need to work on adding things like captions and appropriate text to the content you create. By ignoring this and refusing to do, you will be turning your back on a large part of your target market. This is also an indication that social media usage is increasing, so add video content to these sites if you have not already.

8. Internet Explorer is second to Chrome when it comes to choosing a browser for videos.

While many people turned their backs on IE after the hiccups some of the older version had, there are some who favour this browser over others and you need to consider this. Always make sure that your content is optimized for all browsers types. Your individual browser preferences have nothing to do with this; it is about what others want.

9. Demos, explainers and product videos are the most popular content types.

Integrating one or more of these into your plans is a winning idea. The more you are able to create videos that others clamour for, the more likely it is you will attract and retain their attention. If you are not adept at creating these kinds of videos, you need to seek out the help of someone who is.

Statistics mean everything when it comes to creating a video marketing plan that will catapult you to success. Consider all of the points mentioned here as you move forward in 2019. Otherwise, you and your business will get left behind while the rest of the world is focused on moving forward. check back at www.vebu.co.uk for more video marketing trends


5 Essential Steps To Grow Your Brand YouTube Channel

YouTube is a crucial platform to help build your brand!

According to a report from Google and Pixability, Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes. With video marketing being on the rise, as a business, it is important to utilise YouTube as a medium of engagement and promotion.

However, there are certain ideas and factors you should consider to optimise your business YouTube channel efficiently. This ranges from setting up the overall channel, making sure individual video SEO is up to scratch, and even taking a step back and analysing the content your company produces. Take a look!

Do You Need A Creative Platform?

1 – Channel Setup

The overall YouTube channel setup is important. It needs to be optimised in a way that it can be discovered by appropriate audiences, and can be navigated in an engaging way. The core fundamentals of the SEO revolve around customising the channel information. The ‘About’ section should showcase your target audience, express the important information and values regarding your brand, and naturally include relevant keywords that can provoke outreach. Don’t forget to include all of your appropriate social media links too. Add ‘Channel Keywords’, they are essentially tags for your channel. Services such as Google Trends can be used to see what people are searching based on your field. No more than 10!

In terms of the visual navigation, you should have a well-designed banner that showcases your logo, fits the brand guidelines and maintains optimal resolution (2560 x 1440). A channel trailer should also be included to show the video you want new visitors to be introduced to. This could be a YouTube video that you have explaining your product or service, or a highlight video from one of your current campaigns.

 

 

2 – Individual Video SEO

So you’ve got the channel ready, it’s now time to optimise those YouTube videos! You need to have a catchy title that contains the exact keywords that you want to feature for. This also applies to the description. Use this as a chance to summarise the important points of your video and brand. It’s also an opportunity to link to your social media accounts.

Tags. Arguably the most important but most overlooked factor. Too many tags are counterproductive to SEO. 15 is the magic number. Break down your tags categorically into different styles:

Longer coherent tags with keywords
(e.g. if it was a gym in West London, you could say “west london gym classes sale”)
Medium more generalised searches
(e.g. “exercise classes”)
Single words that are broken down from the prior
(e.g. gym, classes etc)

Custom Thumbnails should be added to provide consistency and visual appeal. End screens and info cards that link to your other content and website (if you are partnered) can also be added to increase navigation between videos.

3 – Produce Quality Content Consistently

Sustaining a video marketing campaign with success on YouTube requires effort and time. Videos you produce need clear formulated plans. Don’t put all of your eggs in one basket. Spending lengthy amounts of time, resources and financial investment on videos you’re going to upload once every 6 months is not going to be beneficial for building your brand. Create and develop ideas for consistent videos relating to your brand, that even audiences without a connection to your company can engage with. This gives more of an open barrier for people to engage with your idea and can contribute to developing a consistent audience.

4 – Encourage User Participation

Start a discussion! Engage with your audience! Perhaps offer a chance for viewers to influence the content in some way! Developing interaction makes videos more memorable and can motivate audiences to participate actively. Replying to comments can also alter the perception of your brand because it makes it more human and relatable. If you manage to reply to every single comment, you will certainly notice a community start to form. Familiar faces will start to return and the outreach will start to grow. YouTube will reward channels with higher interaction levels, placing them in a more prominent position within the algorithm.

5 – Promote Your Videos

This might seem like an obvious pick, but it is so important. For the majority of cases, even the most active supporters of your brand are rarely going to actively search for your video marketing content. Promoting your YouTube videos on your prominent social media accounts will provide your videos with the attention they deserve. You already have your communities, why not transfer them to YouTube? There are several social media management platforms you can use, to upload and schedule your videos, and then share them on your relevant socials.

Do You Need A Creative Platform?

These are the core fundamentals for developing your brand on YouTube. Implementing these changes isn’t going to boost you to the top of the trending page. It provides brands with professional optimisation that encourages growth on this competitive platform.