The changing face of video production

Think back to when Michael Jackson was still dancing in graveyards and Madonna was giving it some in fishnet tights. Then, a camera crew needed two vehicles. The camera and kit was big, cumbersome and expensive, and the unions insisted upon a four-man crew, plus producer, plus assistant and runner.

Although the video production industry had already moved on from film to tape, the footage had to be edited in real time and the machines to do that were not portable, which meant a trip back to base, and engaging the services of an editor. All took time and racked up the cost.

Fast forward to now, and although nothing much has changed for Madonna, the way a video is produced is beyond recognition.

Back in the 80’s, when Apple Macs and IBM PCs were big, shiny and new, the seeds of the change were being sowed. Technology in the last three decades has improved so rapidly that everyone is now a film maker – we all have smart phones that shoot video and apps that enable us to edit are available at a mere £1.49.

But while everyone has the means to be a filmmaker, not everyone can be a filmmaker. Just because the cost of equipment tore down the barriers to entry, it doesn’t mean we should join in. In the same way self-publishing has led a plethora of bad books clogging up the internet, the price and availability of creative tools has led to a lot of exceptionally dreadful video content.

This is where Vebu comes in. The advantages of cheap technology means there is a huge amount of creative people out there. Vebu has access to these wonderful people – and can match your needs to their skills. Just as we know Michael Bay’s strengths lie in producing big budget blockbusters and we wouldn’t dream of asking him to work on a grainy film noir, we know the strong points of everyone we work with and make sure you get exactly what you need – whether it’s someone who works fast, exceptionally creative or very solid and cost effective.

We believe that budget should not prevent you from the chance to work with some exceptionally creative people. Vebu’s mission, to paraphrase a well-known coffee chain, is to make the world a better place, one video at a time.

vebu – recommending the best production people for your project and budget.