What Goes Into A Full Service Production Company
An idea is a great thing. Whether it highlights a partnership, is a creative way of explaining your new product, or tells a unique store about your company or brand, the process always needs to begin with an idea.
Everyone knows that videos are a very valuable asset for all industries. However, many individuals struggle with how to take an idea and transform it into a finished product that they will be proud of.
Our Video Production Company is a Full-Service Production Company is based on the partnerships that we have entered into with all or our clients. We guarantee we are the only call that you will ever have to make when it comes to creating corporate videos for your business. No matter how much creative assistance you need, the number of strange sets and props you want, the scale of the production, a Full-Service Production Company can make it all happen and be your one-stop shop.
I Know My Company Needs To Have A Corporate Video. Now, What Should I Do?
When you start searching for a video production service, you will find many companies offering video packages: event video package, audio + 2-camera package, testimonial video package, etc. We don’t believe that a corporate video production should be confined to a package. We believe instead to take on every single corporate video project on its own. This means, first discovering what needs to be done in order to bring your concept to life, and then providing whatever is needed to make attractive video content that stays within your budget. That is what a full-service production can do for you.
Every company that we work together with is completely unique; therefore, they need special video equipment that is tailored to their needs. The first thing we do at our initial concept meeting is to learn more about your organizations does the best. We have worked with both brand new startups and well-established companies, but one thing that they have in common is a mission that is focused on getting to the core of what makes their business special. Our job is to translate this message into original, captivating, and beautiful video content.
Does it sound vague to say video content? Don’t you just mean a testimonial video or commercial video?
These days, video content does appear to come in a practically endless number of forms. Although we have produced some of the more traditional commercial spots and testimonial videos, we have also done company story videos, event sizzles, social media videos, and some truly unique requests as well.
After we learn more about your organization and what your specific goals are, we will recommend what format of video that we think will suit your message best. With knowledge and input on your organization, we will get our collaborative process started by guiding you through the pre-production phase. As part of the creative partnership process, a full-service production company should be available to help you flesh an idea out to achieve the purpose.
One thing that happens all of the time is that a company will come to us to get a corporate video created and get so much more than what they were anticipating. New York Health and Racquet Club brought us in to create a series of testimonials for them. As the project was coming together, we realized some of the material could be repurposed for a 30-second commercial and social media campaign.
How long will pre-production take? And where will my corporate video go after that?
Pre-production may take anywhere a few days to a few months, depending on the scale and size of the project. However, you don’t need to worry about that much, since the specialists on our team have decades worth of combined experience to oversee all of the pre-production details.
Once your concept is in place, we will work closely with you to plan a script and also the shot list. Our products will coordinate the shoot day. One of the important aspects of a full-service production company is having the capability of providing any resource that our client needs or wants: whether that is a green screen, camera drones, or custom-built set. It is critical to have an experienced video production team that can help you navigate through any potential roadblocks that you might encounter.
My video shoot day has arrived. What comes next?
If you have a resourceful and experienced team that you are working with, your shoot day should go smoothly. Just like an excellent chef or surgeon, a first-rate crew will make the job appear to be easy. A cast of specialists is required for an ASL production to guide the client through a production day that is stress-free. Communicating clearly with our clients throughout the entire shoot is of utmost importance to us. Each ASL shoot that we do is a collaborative experience. We take great pride in our transparency since ultimately that is what is crucial for a full-service production company to bring your vision fully to life.
On each shoot we do, we set our handheld client monitors up so our clients can look at the shots that we have captured in real time, which puts your project literally into your hands.
When Can I See The Vision?
That is a good question. Soon after the wrap, we will provide you with our post-production schedule. Our editors play a critical role when it comes to working with you to discover the ideal graphics, music, and voiceover to ensure that your vision really pops. If everything is running as it was planned, then you will start to receive edit within a few weeks of the shoot.
There are certain events we cover that require rapid turnaround. Our sizzle videos for the Nielsen C360 conference are shot, edited and treated within 24 hours.
Ask anybody who is in corporate video production and they will tell you that the most underrated part of any project is the post-production phase. We take that very seriously. A video not only comes to life inside of the editing room, but that is also where a client can provide their input so that the project is shaped to their needs and desires. At Vebu.co.uk We would not say we were a full-service production company if we didn’t have a comprehensive post-production unit.
Matt Gardner started his career in radio news and progressed to working as a general news reporter for the likes of BBC News, ITN and Eurosport. Over the last 20 years, he has run his own video production company working across a broad range of industries from tech to retail; his key skills lie in video production, branding and copywriting.