everything should start with the brand
Your brand is your personality.
How you do business, the look and feel of your company and the language you use when you communicate are all traits of your brand. The visual identity is created from these core values.
Get the brand sorted and much will flow from it.
It will also become clear about the type of clients you are looking for and who will be attracted to you.
If your brand flows through your marketing you will attract like-minded customers.
But your brand isn’t just for those looking in but also for those looking out. Your fellow work colleagues.
You need to think about what you represent internally as well as externally.
How Does A Rebrand Work?
1. WE START BY GETTING TO KNOW YOU
We talk to all the stakeholders. There’s some basic questions to guide us in our research such as;
– What does your product do?
– Why is it different?
– Who’s the target audience?
– What’s the competition like?
– What should your tone of voice be?
2. WE DO SOME RESEARCH
You may think you know where you are heading but it’s important we find out whether you are heading down a dark alley.
We take a thorough look at what’s out there. What is the competition doing? How do you compare? What do they look like? Has the competition got it right.
We start formulating some ideas about how you could be different. Together we think about competitive advantage.
3. WE PULL TOGETHER THOUGHTS AROUND A BRAND ITERATION
This is written content explaining the brand’s beliefs, it’s through creating this brand proposition that we can start creating a visual identity.
4. CREATING THE BRAND GUIDELINES
Everyone needs to know how your business is going to be presented going forward.
From logo’s to strap-lines, to how text appears against imagery, there has to be a consistency that everyone understands.