We use the latest data research techniques in social listening, google terms research and good old fashioned journalistic skills to gather information about your marketplace.
Forming the right insights is crucial to creating a brand. We spend time creating customer persona’s. What are their pain points? Where could your business find advantage?
We are now ready to create the “look” of the brand and it’s not just a logo! The visual identity needs to have a consistency across all channels from your website, social media, banners, emails and business card.
Creating a brand identity on the drawing board is one thing but how does it work in real life? It’s only when we start rolling out the brand do we really understand how effective it’s working.
We are a passionate branding agency
A strong brand strategy will drive sales
At the core of any business should be a set of beliefs that flows through all of your marketing and communications. Your brand says, “This is who we are and this is what we believe in.”
Everything should start with the brand
Your brand is your personality.
How you do business, the look and feel of your company and the language you use when you communicate are all traits of your brand. The visual identity is created from these core values.
Get your branding right and much will flow from it.
Companies with a strong brand proposition also have complete clarity when it comes to their customer needs and aspirations.
How does a rebrand work?
1. WE START BY GETTING TO KNOW YOU
We talk to all the stakeholders. There’s some basic questions to guide us in our research such as;
– What does your product do?
– Why is it different?
– Who’s the target audience?
– What’s the competition like?
– What should your tone of voice be?
2. WE DO SOME RESEARCH
You may think you know where you are heading but it’s important we find out whether you are heading down a dark alley.
We take a thorough look at what’s out there. What is the competition doing? How do you compare? What do they look like? Has the competition got it right.
We start formulating some ideas about how you could be different. Together we think about competitive advantage.
3. WE PULL TOGETHER THOUGHTS AROUND A BRAND ITERATION
This is written content explaining the brand’s beliefs, it’s through creating this brand proposition that we can start creating a visual identity.
4. CREATING THE BRAND GUIDELINES
Everyone needs to know how your business is going to be presented going forward.
From logo’s to strap-lines, to how text appears against imagery, there has to be a consistency that everyone understands.