Training video Production

Be great at any scale

We have been producing training video’s for the past 15 years across a broad range of industries and businesses. We have a proven step by step process of getting your messages across in an easily digestible way that has impact.

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Examples of our video production work

Launching a newsroom

Matthew Osley-Brown

Video production

Launching a newsroom

Schroders

Animation

Space NK

Space NK

Animation

Launching a newsroom

HG 20th Anniversary

Animation

Launching a newsroom

Dell

Video Production

HG

HG/Covid

Animation

Our Clients

Clients - BBC
Clients - Casedo
Clients - Hg
Klipsch
maven
microsoft
morgan sindall group
nannycare
Reson8
schroders
sidetrade
sky labs

Creating a training video that has impact

Gone are the days of the wooden training video with well known comedy actors. People respond to authenticity. It needs to feel very real to engage. That doesn’t necessarily mean we need to create an award winning drama but it does mean the language and tone of voice we use should be believable. The scenario’s we film must be situations your colleagues have experienced themselves.
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What to expect from your training video production company.

Understanding your key messages provides the foundation for creating the visuals and script. An effective training video must be clear in how it wants people to respond after viewing. What attitudes are we trying to change? We need to support these messages with evidence to help people understand why we need change.

The power of training videos in learning

You only have to look at the amount of training content and courses on Youtube and the volume of traffic training videos create on social media to understand that a training video is a very powerful tool. People like viewing training videos in bite-size pieces, at their own pace and convenience.
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What’s the formula to creating engaging content?

There’s no one size fits all, whether it’s a long form video or bite-sized chunks. Know your audience. Create a customer persona. Who are they and how do you think they want to hear what you have to say?

k

get to the point

Clearly set-out what the viewer can expect from watching this video. What are you trying to achieve and why.

clarity with messaging

Set out the learning points in a very simple process. This is the problem. Why it’s a problem. Here’s the solution.

RECAP LEARNING

A simple recap of the main points and a link to further learning.

Why use Vebu to create your training video

our experience

We have a strong in-house team of copywriters, creatives and video producers .

OUR CLIENTS

We work across a broad range of businesses from tech to healthcare.

contemporary style

We shoot in the style people like viewing content. It’s contemporary and real.

story-telling

We like spinning a yarn. One that’s educational and engaging.

Why create promotional video content at all?

The click-through rates are much higher with video content than the written word
People like to know what they are buying, what it looks like, the build quality
Customer testimonials. Always include them. No-one sells a product better than a happy customer.

Promoting your video content

There’s no point in making a promotional video unless you are going to promote it.

CUSTOMER PERSONA'S

You need to understand what your customers look like, how old they are and how they like to be spoken to. Make content that fits with how your customers think and live. Don’t make content for 40 year sales people if your target audience prefer TikTok.

CONTENT CREATION IDEA

You need a hook. What’s the one key message you are trying to get across. Stick to it and keep re-enforcing this thought throughout. This is out message and here are 5 supporting facts that back us up.

AD STRATEGY

You understand who your customers are, you’ve made appropriate content, now promote it to the right channels to give yourself a chance. A and B test headlines & thumbnails. Paid ads are iterative. Trial and error. Then double down when you know what works.

What does video content cost to make?

SINGLE CAMERA OPERATOR

£1600

  • VIDEO LENGTH – 2 MINS

  • ONE DAY SHOOT

  • Filming £650
  • Editing £550
  • Graphics £350
  • Music Licence £50
  • Travel £100
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CASE STUDY VIDEO

£4700

  • VIDEO LENGTH 2 MINS

  • ONE DAY SHOOT

  • Pre-production £1100
  • Filming £650
  • Producer £1100
  • Assistant £250
  • Editing £1100
  • Graphics £350
  • Music Licence £50
  • Travel £100
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ANIMATED PROMO

£6100

  • VIDEO LENGTH 90 seconds

  • Initial visuals £1100
  • Copywriting £1100
  • Animation Build £3850
  • Music Licence £50
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Call Vebu to discuss your project. There are many variations on the pricing and until we know what you are trying to achieve it’s quite difficult for us to give you an honest price until we’ve discussed the project.

matt@vebu.co.uk | 07958 353 239

What’s the video production process?

Video Research

We want to get to know you and your objectives, your marketplace, products and competitors. The more we know, the more creative and helpful we can be with our ideas.

the creative brief

It’s important we are on the same page. What is the best outcome from this video production that you are expecting? How is this content going to be used? What are the key messages?

visuals and scripting

Video production is a collaborative process. We will pull together ideas to show you with visuals. We will take your vision and turn it into a video script. It’s important you have complete clarity over what the final video will look like.

filming days

We only work with experienced operators whether that’s a video director, camera operator or sound person. We want the the shooting days to be run with enthusiasm and energy.

post production

This is where we pull all the assets together; video footage, voice-over, sound design and motion graphics.

DELIVERY

We want you to be happy and will go through a couple of rounds of feedback to get it just right.

Using stock library footage in your promotional videos.

The one major change in promotional videos in recent years has been the access we now have to very high quality but comparatively cheap stock library footage. Monthly subscriptions mean clips can be purchased for as little as £20. And it’s worth considering.

Stock library footage means you can –

Show the variety of people who buy your product. Stock libraries have a worldwide stock of people and lifestyle shots.

Your clients get a sense of worldwide markets you may operate in without you having to travel to film them.

There maybe a technical animation that shows how your product works.

Stock library footage will give your video a worldly advertorial feel if, to be honest, your business in based in a drab part of town in a “not very pretty” office.

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It’s a collaboration

We know how to make video content but it’s a collaborative process. You have the product knowledge. It’s this combination that will make a compelling promotional video. We need to produce a promotional video that resonates with it’s target audience. To do this we have constructed a 4 point plan of work we collaborate with our customers on before even thinking about filming.

TARGET AUDIENCE

What do they look like. Where do they view content. In what form?

KEY MESSAGES

What messages are we trying to convey? What attitudes are we trying to change?

VIDEO STRATEGY

Is it a single video or a set of video’s on social media?

Promoting video promotional video

Your have spend money on creating this content but no-one will view it without promoting it. How are you going to do this?

Social Media VIDEO CONTENT

Social media platforms are a great way of promoting your content to a targeted audience. The use of tracking pixels means once interested, you can remarket to potential customers at a later date.

EMAIL CAMPAIGN

Emails are still a very effective way of creating new business. People are more likely to click through to a landing page if there’s informed video content to watch

LINKEDIN VIDEO CONTENT

Linkedin is expensive but gives you a lazer-like focus on segmenting your B2B audience by job title, interests, location and industry.

Mobile video consumption rises 100% every year

Let’s start – email us at matt@vebu.co.uk

Video Production creates more click-thru’s than copy

matt@vebu.co.uk | 07958 353 239

The rise of video production companies

20 years ago a promotional video production company would have be the last piece in your marketing jigsaw, an add-on if there was any money left in the budget. We always suggest to clients to put your video content strategy back in the loop from the very start. Video production can join the dots in a customer journey. If you have a sticky point in the sales process, consider producing video content to explain the next steps. Creative video production really can bring your company vision alive.
What type of content do video production agencies produce?

event filming

It’s difficult organising people to come and talk about you to take advantage of having them all in one place at the same time. Events are a great place to interview clients and staff about your business. Be clever and get answers that are timeless and can be released throughout the year.

explainer videos

Explainer videos solve that wonderful problem of how to market your product succinctly and effortlessly in just a few minutes. It’s your elevator pitch in a live action video or animation. We are experts in producing explainer videos.

animation

Animation used to be expensive. Not any more. Whether you need a corporate video, explainer video or training video, consider using animation. A very useful format when trying to explain a service or a software product.

Promotional Video

It’s a broad term and can mean many things from a testimonial video through to explainer video or branded content. It’s any time of video content that promotes your business and what most video production companies produce. We will help you understand which format and video style is the most suitable for you.

Corporate video

Back in the days gone by the only time of video production company servicing business was a corporate video production company. It’s a term now though that covers everything from branded content to a simple talking heads video. Vebu has been creating corporate videos since 2003, we’ve put the creative back in to this type of video production.

training videos

Whether it’s a simple talking heads video or shooting in a green screen studio with presenters we have covered this type of video production from every angle. Working with SME’s, large corporates and charities, we’ve got this.

talking head video

There’s no better video to make than just people talking to camera singing your praises or maybe it’s a colleague talking about changes to your business. They are simple, cheap and very effective

Product Video

This could be an animation or video or both. People like to see and understand what they are buying. Video is very sharable. show it’s inner workings and craftsmanship

Social media videos

We will know what these are and they aren’t the preserve of the young. Shoot social media content at the same time as your main shoot. Always think of video content as a campaign rather than a one-off.

Other Video Services

Video production

Animated Videos

Event Videography

Explainer videos

London Videography

Corporate Videos

Talking head Videos

Product Videos

Training Videos

Social Media Videos

Promotional Videos

filming director of company

Looking to commission video content?

We’ve been creating video content for over 20 years across the UK and europe.

Whether you need a high end crew or just want to shoot content for social media you’ve come to the right place.

Get in touch

6 out of 10 would rather watch video than read type

matt@vebu.co.uk | 07958 353 239