Our agency has a proven step by step process for refreshing brands through data research, competitor and market analysis. Whether it just involves a round of stakeholder interviews or a complete visual identity and brand proposition overhaul, we’ve got your back.
Examples of our agency’s brand refresh work
Car & Away
A rebrand isn’t starting from scratch
Why you may need a rebranding agency?
There could be a very simple reason. Your business has grown and the brand proposition hasn’t grown with it. You’ve now worked out what your customers like, what they don’t, what you do well and what you do badly.
The market you are working in may have changed, you’ve changed with it but how you are presenting yourself to the outside world needs updating.
refreshing a visual identity
update brand guidelines
What to look for in a rebranding agency
We are a sales focused agency. Everything we create in the brand process, we believe, has to translate into a growth in sales and an increased power of the brand to be able to market itself to it’s marketplace.
We don’t just want to create pretty work but make growth happen.
Put simply. We identify an engaging brand proposition that translates into a powerful marketing strategy that drives sales.
Let’s make this rebranding process inspiring
A tired brand identity can suck the life out of a business. Colleagues remain un-inspired whilst your client’s attention wonders to a competitor.
A brand refresh is like dusting off a new showreel. It will remind you what makes your business tick and give you a boost in the areas that need it most.
It’s a chance to bring the company together for a fresh start. A rebranding agency will give your business that shot in the arm it needs. Whether that’s reassessing your brand values, your company’s brand identity or just giving your brand messaging a pick-me-up.
Get your brand identity right and much will flow from it.
What to expect from Vebu
We like to build on-going relationships with our brand clients. The brand building process takes place over a period of time. Great brands don’t appear overnight. It takes time by working consistently over many years. All of the work we do acts as the bedrock to your marketing strategy. For startups you’ll find the market research and brand strategy work feeds directly into your investment deck. But there is one consistent to all successful growth businesses, they’ve all invested heavily into their brand and their relationship with their brand agency.
Why are brand guidelines so important?
Everyone from the most junior member of your team needs to be familiar with the values of the business and what the brand purpose is. Your brand guidelines act as the bible for how your business presents itself to the outside world.
Brands can only show real strength when they exhibit consistency across all channels, your branding agency will be aiming to show how this can be achieved.
Your brand guidelines should include everything from typography through to key reasons to believe, a mission statement and brand strategy.
Why use Vebu as your rebranding agency?
We believe everyone has the right to be great regardless of their size. Small or big business, is irrelevant to us. We’re an extended creative community of like-minded people. Who genuinely care. Ready to give you the ‘right-sized’ team of marketing experts for your project. It’s honest. It’s affordable. And it’s rewarding. Welcome to Vebu. Welcome to greatness at any scale.
The rebranding agency process can be inspiring, but it should certainly be an ongoing process. If you are taking on a rebranding project be prepared to put into place a process which means you are constantly listening to your customers and employee’s, sales staff and your marketplace. Your core values may remain the same, but you need to be flexible to whats going in the outside world to remain relevant. A rebranding project is always evolving in the background to your business.
What to expect from Vebu’s rebranding services
We are thorough in our research whether that’s through a deep dive data analysis of your business and marketplace or through our stakeholder interviews
We need to understand where you sit in your marketplace. How are you viewed by your customers when compared to your competitors on price, quality and aspirations.
Creating Customer Persona's
What do they look like; where do they shop, their opinions, tone of voice. How do they like to digest information and where.
Build a Creative Brief
I think you’ve now realised we don’t just jump in on creating visuals. The background research is vital. Now we can agree on what’s underpinning the brand proposition and the visual identity.
The Brand Proposition
How do we explain what you do to customers, what’s your mission, what’s the background story to your “why”, what makes you tick and makes you different. Why should people engage with you. It’s the personality of your business.
It’s not just a logo. And it’s more than just fonts, a colour pallet and photography. It’s creating a visual look that can express your brand across all channels in a way that’s consistent with all of your underlying brand beliefs.
Your brand strategy revolves around getting your brand out there. What’s the brand sentiment, what people think of you and how you are getting this message across. Identifying your ideal customers and then measuring what they feel about you.
Your brand guidelines evolve over time but everyone in your organisation needs to understand them. Your brand needs to be consistent, if it’s not, people will find it hard to engage in you because they won’t know what you represent.
Go to Market Strategy
You have all the elements to help you take your product to market. We will create a marketing content strategy for you based on our work from the branding process
We will find some great stories to tell about you
We’ve been creating video content for over 20 years across london, the uk and europe.
Whether you need a high end crew or just want to shoot content for social media you’ve come to the right place.