Engaging and Impactful Corporate Video
Corporate video has developed hugely over the past five years from internal communications videos to social media branded content
It used to be the by-word for horribly wooden video’s presented by 1980’s daytime presenters. Thankfully not any more! The price of HD technology has dropped so much that exciting and interesting folk have been able to get their hands on the equipment.
MOTION GRAPHICS IS NOW VERY AFFORDABLE
It’s now within the grasp of most budgets. There’s a real trend now for producing personable contemporary stories that resonate. We want to tell stories that reflect real lives and we want to hear from people who will inspire us. These are exciting times in video content whether you are making a sales video, an explainer video, content for an event, a video case study or even just an interview with a colleague.
Check out a video we done for Chemical solution company, Solventis recently
STRONG IN-HOUSE TEAM
Vebu has a strong in-house team that’s able to tap into a community of experienced video producers. This is backed by 20 years experience producing work for multi-nationals, charities, schools and SME’s. We will take your brief and find the right people for your brand with bags of experience in your marketplace. Vebu provides a one-stop shop from working with you to create; a brief, initial ideas, storyboard, production and delivery.
sounds obvious but many people still think it’s all about them. No-one, though, is going to be interested in what you do if it only benefits…YOU
Create content that your clients will find useful
Think about what your clients would find useful.
A video case study of how your clients have used your product to improve the way they work will show others; you can be trusted, your product works and other people who are successful use your product.
Testimonial video’s or customer advocacy content is the best way of selling your product. There is nothing more powerful than seeing another company recommend your product. It’s called “influencer marketing” and there’s no reason why the influencer shouldn’t be you. Influencers don’t always have to be a twenty year old’s pushing cosmetics.
We’d like to think you are using Vebu’s SEO services to drive traffic towards your site but once there people need to feel engaged.
What type of video content should you make?
We will work with you to formulate a delivery strategy. Luckily it’s not rocket science. The type of video content you make depends on; your target audience, where they will be watching this content and what attitudes you are trying to change.
“Testimonial video’s or customer advocacy content is the best way of selling your product”
Differest types of target audience for video content
We all now realise that social media snippets aren’t appropriate for everyone. Short clips don’t work in many B2B industries where many people want a bit more of in depth analysis. Or you might be in a fast moving product market where short snappy 20 clips of people using your product are exactly what you need.
Think about the age and personality fit of your audience. Create a description of what your customer looks like.
VEBU WILL PROVIDE SUPPORT EVERY STEP OF THE WAY
WE ARE ALSO A BRANDING AGENCY SO KNOW HOW TO CRAFT THE RIGHT SCRIPT
VEBU HAS TWENTY YEARS EXPERIENCE CREATING CONTENT SO WE KNOW WHAT TYPE OF VIDEO CONtENT TO STEER YOU TOWARDS
WE ARE SEO SPECIALISTS SO JUST AS IMPORTANTLY AS EVERYTHING ELSE, WE WILL MAKE SURE YOUR CONTENT IS SEEN!
IF YOU HAVE ANY QUESTIONS HOWEVER SMALL PLEASE GET IN TOUCH