How Video Production is changing The last five years has really seen a big change in the way video production is commissioned and the work-flow of the project itself. With anything from corporate video production to product animation video Hot-desking and the role of...
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As a video production company, we know that our clients need to get full value from their digital investment, which is why we’re producing practical guides to success with digital content as part of our commitment to helping every client maximise return on video marketing.
A successful store is made up of a variety of content and could include written text descriptions, images, blog entries, reviews and increasingly, videos. Research has shown that using videos in your ecommerce store can radically improve your conversion rate and generate more sales. In fact, one study revealed that customers were more than 60% more likely to buy your product after viewing a video of it.
This is the video generation. From the fuzzy filming of crazy antics seen through car windows to impromptu captures of flash mobs, mobile phones have made video the most shared technology in the world. As a result, failing to film your company event professionally is likely to result in a very different kind of film – the selfie generation’s version of your carefully crafted corporate occasion.
We all know that animation sells breakfast cereals and enthralls pre-school kids (and otherwise moody teenagers!) but one of the fastest growing uses of animation is in the business world.
“Video killed the radio star” – or so the Buggles sang. And it’s true. Video has killed not just radio stars but also many forms of marketing. Text was overtaken by text and image: cartoons, glossy photos and striking art and text and image has been almost nullified by video.
For many companies, from one man bands to multinationals, video has become part of their marketing mix – essential, attractive and easy to create when you have the right team working with you. For others, it’s still a little mysterious.
On a scale of one to 10, with one being the most cost effective, the simplest video to produce is just you talking to camera.
But while everyone has the means to be a filmmaker, not everyone can be a filmmaker. Just because the cost of equipment tore down the barriers to entry, it doesn’t mean we should join in. In the same way self-publishing has led a plethora of bad books clogging up the internet, the price and availability of creative tools has led to a lot of exceptionally dreadful video content. This is where Vebu comes in.
Times are a chang’in in the world of creating promotional video’s and online video marketing campaigns. Using marketing and ad agencies or even video production companies isn’t necessarily needed if you want to make a promotional video for your company. There are many very talented shoot Directors, editors and animation producers who can provide a fantastic service without the agency fees.